Deer Hunting is Necessary :: essays research papers

It is a freezing twenty-two degrees outside. Even though it is still too dark to see, as you look everywhere the hills, you see a br erasehtaking sunrise that will soon creep through the heavy fog. Every breath that you take is like smoke approach path out of a dragons nostrils. As you atomic number 18 waiting patiently, still, and quietly, you finally see your kill, the white-tail deer. Without a doubt, the white-tail deer should be hunted. First, the population of the white-tail deer is exclusively too big. In fact, there is a total of twenty-five million white-tail deer in the United States alone.1 Because of this enormous number of deer, they are constantly on the move. This means that they go straight to the roads. Ten thousand white-tail deer get hit by cars and die each year while they try to bump new eating grounds.2 Not only is this wasting meat, but it causes severe damage to cars. Deer trick even cause car accidents on the highway, sidesplitting humans as well. Als o, deer are constantly getting pushed into the city because of little food due to the over-populated area of deer. Unfortunately, this causes a hassle in study cities when people try to catch the deer without harming it. Debra Fluitt, a citizen of Tulsa, Oklahoma, said, Last year a big white-tail deer came into my very own house as I was unloading groceries. When the police tried to get it out, it destroyed over $800 worth of my belongings and finally jumped through the window. After the deer are captured in the city, they are taken back into an environment where food is scarce because of the over-populated deer that are already there. That deer then dies of starvation. Furthermore, the white-tail deer is destroying the environment day by day. They eat crops that humans need for survival. They eat all of the food in their area, so they have to come to our crops. In fact, several years ago, authorities passed the Buck Law, which was meant to hold back hunting so many deer. Thanks t o such strongly restricted laws, deer populations expanded rapidly but ended by causing safe damage to crops. The Buck Law was soon useless.3 A group of farmers in North Texas stated, Each year, we lose more and more money because of those stupid white-tail deer. We cant keep them away from our crops.

How to Successfully Skip a Day of School :: essays research papers

Every kid in high cultivate is eternally trying to think of new ways to skip class. This is where I set about into play. I missed forty-two days of high school my senior twelvemonth and didnt get caught once. If executed correctly, almost anyone can pull this off. Ive been told many times that Ferris Bueller didnt have anything on me. Maybe one day Ill get my own movie.I was not a fan of class in high school, and it was well known. I was what most would call the class clown and tended to stay in trouble. If I wasn?t skipping school I was usually suspended. So when I was there, I had to be prepared for anything and everything thrown my way. Missing so many days I had to be an expert at forging doctor?s tuberositys. But for one day you will only need one forged note from your parents.All materials needed to pull this off can be found around the house. The most important thing needed to pull this off is a functioning brain. Some other materials you may need are soup, Kle enex, and ibuprofen. All these materials will be vital to your success.To successfully skip a day of school requires two very important things, practice and execution. To begin, this cannot be a spur of the moment thing, it must be thought out and practiced. Don?t come out right away and say you do not feel well. Act so sick your parents have to ask if you are feeling well. The scoop out thing to tell them is that you have a terrible headache and can?t see straight. This cannot be proven wrong.The next morning, stay in distinguish until they come tell you that you are going to be late. This is when you tell them you are so sick you can?t make it to class. When they finally depart for twist stay put for at least an hour. People have been known to get caught because they are too anxious. Patience is a virtue. When you go to shower, take a minute to look around and memorize where everything is, then when you are finished put everything back the way it was before you got in .Now leaving the house is the punk part. Be very cautious of noisy neighbors.

Role of Bigger Thomas in Native Son by Richard Wright :: essays research papers

Bigger Thomas, the protagonist of Native Son, by Richard Wright, expresses the role of a poor, uneducated black man. Bigger lived in a time where racism was very common in the society. Wright shows us through him, how bad the situation was. Due to his lack of education, Bigger had to work menial labor. Thus, he was forced to live in a one room apartment with his family. He felt trapped all his life, resenting, hating, and fearing the etiolateds, whom he felt controlled his life. He views white people as a collective, overpowering force that tells him where to live, where to work, and what to do. The main focus of Wright?s novel is to show the effects of racism on one?s mind. Bigger has lived a life defined by the fear and anger he feels toward whites for as long as he can remember. Perhaps that is what leads him to do the crimes that he does. Bigger develops the main action of the book when he kills Mary Dalton. In fact, it makes him feel as though his life actually has a meaning. He feels as if he has the power to assert himself against the whites. Wright does not try to show Bigger as a hero, because of his brutality and capacity for violence which is extremely disturbing, in particular in the scene where he shoves Mary Dalton?s dead body in to the burning furnace in order to hide it. Wright?s main assign is that Bigger becomes a brutal killer just because the dominant white culture fears that he will. By fearing whites, Bigger only contributes to the cycle of racism and fuels it all the same more. However, afterwards meeting Max, he begins to redeem himself, actually recognizing whites as individuals for the first time in his life.But the social injustice does not end there, after killing Mary Dalton, Bigger goes to Bessie, his girlfriend and tells her everything. Recognizing that Bessie might tell anyone, Bigger kills her too and is than arrested by the police. There, the injustice takes place. When Bigger was arrested, and jailed, he received constan t harassment. He only faced two choices, either to confess, or be lynched by the white crowed. Bigger knew deep down, that he was going to die anyhow. But Max, his lawyer, reminded him that he could still win the case and be free. Another example of the injustice is that when Bigger was eventually caught, the pubic and the media press automatically determine that he is immoral of not only killing Mary, but also rapping her before killing her.

Performing at the Globe Essay -- Shakespeare Description Place Essays

Performing at the GlobeI recently had the essential good fortune to do a one-week residency at Shakespeares Globe in London, rehearsing and performing in the First Quarto version of Hamlet with the University of Texas Shakespeare at Winedale Program. Our experience there, working in the theatre and watching the Globe company perform, taught us much about the staging challenges of an Elizabethan playhouse, as well as the invigorating possibilities of such a full point for actors and audiences. The First Quarto Hamlet project was set up by James B. Ayres, of the University of Texas at Austin, and Patrick Spottiswoode, of the Globe facts of life department. The Globe, which opened two years ago, was intended to function both as a theatre for professional performances and as a laboratory for learning. Accordingly, Spottiswoode invited Ayres, a Texas slope professor, to bring some of his students to work on the 1603 First Quarto, the earliest published version of Hamlet. The First Qu arto, or Q1, is probably an actors memorial reconstruction of the play as adapted for performance, and its lean, fast-paced text seemed a good choice for exploring the staging possibilities of the Globe. After performing the play once at Winedale on August 15, Ayres cardinal students came to London for a week of work at the Globe, culminating in a performance for an invited audience on August 31. I had been associate director of Shakespeare at Winedale for the summer, and was added to the Hamlet company in London to take on the role of the Ghost. Shakespeare at Winedale is an English department summer program, founded by Ayres twenty-eight years ago, wherein students research Shakespeare through an intensive experience of performance. A group of studen... ...al realities for us, figured in the very architecture of the building. It was this sense of the rightness of the space, the congruity of these words and actions with this physical world, that was perchance the most valuable lesson of our time in the Globe. I had had my doubts about the Globe ever since I saw the initial, unsatisfactory Two Gentlemen of Verona in the prologue season of 1996 the stage was too big, the atmosphere to artificial, the actors unable to cope with the physical demands of the building. Yet striding onto that stage, feeling the embrace of those galleries, hearing the ringing clarity with which the wooden O gave us concealment Shakespeares words (or some of them, in the case of Q1)--this experience convinced me of the value of the Globe, not only as a theatre but as a testing ground for our ideas about what Shakespearean performance was, and can be.

At the Crossroads :: Free Essays Online

At the CrossroadsIn November of 1974, a red headed Bostonian, who looked like she was straight out of Southie, was elected to the Massachusetts House of Representatives. With fifty-nine percent of the vote, Elaine statuesques victory signified a remarkable emergence, for she was the first openly gay politician to win election to a statewide office (Perry 37-65). courtlys election was the catalyst for a dramatic series of events, not only for the residents of the Fenway district in the Commonwealth of Massachusetts, but for the entire country as well. Since that historic afternoon, Massachusetts has typically had ten openly gay politicians on its ballot. On a national level, there are more than one coke and sixty openly gay politicians, with an average of one hundred additional gays seeking office.It is necessary to establish that Elaine Noble and her many followers all seed from a viewpoint that recognizes the inherent discrimination and oppression of gays. From this position, a pursuance of change through reform of the status quo is a top priority. Another standpoint, called liberationist, seeks to reconstitute an inherently oppressing system. Both systems are political means for achieving change- politicians themselves are usually reformers, while political organizations and individuals can function under either realm. The liberationist movement is practically critical of the reformers like Noble, accusing them of wanting to be just like the (straight) white male. Reformers see themselves more as multiculturalists- that a number of distinct groups exist, and their differences should be celebrated. Liberationists contradict that assumption with the reasoning that gays are an oppressed minority, and as an oppressed minority, cannot function within the structures created by the larger majority. These assumptions are part of the minority thesis, which in a sense forms the systemic differences of each group.Using the unique geographical space of Washington, D C, I plan to challenge the stereotypical assumption that gay personal identity is prerequisite to the election of an openly gay politician. When I say gay identity, I am specifically referring to the sense of community, pride, and progress. The distinct minority theses forget be used to convey the implications of identity in the political structure, and in turn the formation of a gay identity in the District of Columbia.though Elaine Noble was the first successful gay candidate to win elected office, she was by no means the first openly gay politician. Frank Kameny, an activistic who had previously lost his federal job because of his sexual orientation, was the first openly gay person to seek national office.

At the Crossroads :: Free Essays Online

At the CrossroadsIn November of 1974, a red headed Bostonian, who looked like she was straight out of Southie, was elected to the Massachusetts House of Representatives. With fifty-nine percent of the vote, Elaine Nobles victory signified a remarkable emergence, for she was the first openly gay politician to net election to a statewide office (Perry 37-65). Nobles election was the catalyst for a dramatic series of events, not only for the residents of the Fenway district in the Commonwealth of Massachusetts, but for the entire country as well. Since that historic afternoon, Massachusetts has typically had ten openly gay politicians on its ballot. On a subject level, there are more(prenominal) than one hundred and sixty openly gay politicians, with an average of one hundred additional gays set abouting office.It is necessary to testify that Elaine Noble and her many followers all come from a viewpoint that recognizes the inherent discrimination and oppression of gays. From this p osition, a pursuance of change through mend of the status quo is a top priority. Another standpoint, called liberationist, seeks to restructure an inherently oppressing system. Both systems are political fashion for achieving change- politicians themselves are usually reformers, while political organizations and individuals jackpot function under either realm. The liberationist movement is often critical of the reformers like Noble, accusing them of wanting to be just like the (straight) white male. Reformers see themselves more as multiculturalists- that a number of distinct groups exist, and their differences should be celebrated. Liberationists contradict that assumption with the reasoning that gays are an oppressed minority, and as an oppressed minority, cannot function within the structures created by the larger majority. These assumptions are part of the minority thesis, which in a sense forms the systemic differences of each group.Using the unique geographical space of Was hington, DC, I innovation to challenge the stereotypical assumption that gay identity is prerequisite to the election of an openly gay politician. When I say gay identity, I am specifically referring to the sense of community, pride, and progress. The distinct minority theses will be used to convey the implications of identity in the political structure, and in turn the formation of a gay identity in the District of Columbia.Though Elaine Noble was the first successful gay candidate to win elected office, she was by no means the first openly gay politician. Frank Kameny, an activist who had previously lost his federal job because of his sexual orientation, was the first openly gay person to seek national office.

Report on Classroom Observation Essay

Introduction Internship teaching is the culminating experience of the first degree program in education. It provides the opportwholey to apply theoretical hunch forwardledge on pedagogies in the actual screenroom setting and gain the experience. The internees are exposed to an surroundings where they encounter learners for the first time and nerve them with multitude of ideas, approaches, techniques and processes. During the internship period I got ample opportunities to demonstrate the art of teaching in actual attitude and participate in all activities at the school level.The duration of internship was one semester. I tried to perform the assigned responsibilities in Azimpur Girls School and College under the direct management and control of the heads of respective school and under the watchfulness of two subject-supervisors and a school co-coordinator, assigned by Institute of Education and Research, University of Dhaka. Aim Teaching is in the center regarding all educationa l issues. So as a school-age child of Institute of Education and Research, we should have an experience in teaching at the field level.Before starting teaching face to face it helps a practice teacher to acquaint themselves with the process, method of teaching if they observe a class of a certain level forward entering in a class as a teacher. I have observed 3 science classes of grade 8. I have analyzed those classes and gave a instruct description of one of the classes below. Azimpur Girls School and College Class 8Sec B Time 11. 45-12. 25 Date 29. 08. 05 Period 2nd About the lesson The class was on physical science on Work, force play and Energy. The lesson contains discussion intimately the following topics 1) Work and the mathematical expression of piece of work2) Different types of work 3) Power Description I had to observe the physical science class of Md. Shamsul Alam sir. I was waiting in front of his classroom. When he came I asked him politely if he could accord me the permission to observe his class. He told me to sit in the class. When the teacher entered the class all the students stood up and when he told them to sit, they took their sits. At first he declared the lesson. then(prenominal) he started his lecture by relating the lesson with practical experiences. Then he showed the mathematical expression in the black board.He explained the different types of work and to do so he dropped the duster from his hand and so also took a book higher from the desk. Now he told that if any(prenominal) student is more curious to know more about this he could go through the text book of higher secondary level, plainly this is adequate to write down in the trial run paper. Then he asked the class what is cause? one of the students answered. He agreed with him. Then he discussed on the unit of fountain. After that, he discussed with the students on energy, its unit and different forms of energy.He sometimes asked some examples and the students par ticipated. While continuing the class he also told students to co operator with me. He left the class forrader the due time to let me introduce myself in the class. I talked with the class about their class times, syllabus, hobbies etc. when the bell rang for the next class, I left the room. primary(prenominal) features of the lesson observed A. Physical facilities Location of the class The class is in the middle of the 2nd floor in the main school building. Shape of the class The bring to pass of the class room is almost square. Doors and windows All the windows are in the right side of the class and the only limen is in the left side of the room. The door is non precise much spacious. Students bench and table Every 23 students sit in a bench. The bench and the writing table are joined together. in that respect is a long wooden string in every two sides of bench. on that point are columns and every column has rows with only one bench. There are 4 columns and 5 rows of b enches in the classroom. The benches are non that much congested. Students have space to easily move. Blackboard The blackboard is put in the circumvent of the class.It is not portable but fixed. It is not in the middle of the front wall. So all of the students cannot see easily what is written in the board. Lighting and internal respiration The natural lighting is not quite adequate for the class. The cross ventilation is not available in the classroom. Provision of mushy lighting and ventilation There are 4 electric fans and lights in the class. But this is not quite adequate for the room. As there is no generator in the school and power failure being a common problem, sometimes students face problems as they suffer from the hot summer and cannot concentrate to their lessons.There is anformer(a) problem of the artificial lighting as it is reflected in the blackboard and the front right side of the class cannot see the right corner of the board. Teachers table and conduce The wooden chair and table are in the front side of the class. The table is spacious but its drawers are hardly movable. The chair is quite ok as we should use in not for a long time to sit there while teaching. Color of the class The colors of the walls are white but fade. It should be brighter. Other furniture There are no other furniture except the above mentioned desk and benches for the students and the chair and table.B. Evaluation of the teachers development Dress up His dress up was suitable for the class. Teaching method His teaching method is good. When he was working out the problems, he asked the students for its possible solution. It shows that he applied the participatory approach. Sometimes he feels the need for recalling. So he asked the students to write down the important notes. He relates his lessen with real life. He told the students about he group of problems which had an equivalent solution and then worked out one or two from that group of problems. Teach ing materials He used no other teaching material except the black board. Learning environment He learning environment was come and quite which was obvious for science lesson. But the environment was not fear free because of his way of punishment. recitation of teaching materials Except the blackboard he did not use any other teaching material. Use of black board He used the blackboard neatly. His writings were legible and could be seen from even the last bench. He also did not stand analogue to the board making the students facing his indorse, but stand making angle with the board.But he did not look at the students while writing on the chalk board and the students took the advantage for side talking. Before going out of the class he wiped the board. Students involvement and participation Students involvement and participation is not very high. Moreover most of the participants the conventional good students. Classroom questioning After finishing a problem, he encouraged clas sroom questioning. But to arouse hobby he did not asked any question to the students. Punishment and reward His quantity of rewards was less than the quantity of punishment.Moreover his way of punishment did not suit to the barbarian psychology. Classroom control His classroom controlling power is really strong. No student disturbed in the class while he gave his lesson. Only a couple of(prenominal) students talked in the class while he was using the blackboard. He used a nice technique while calling the rolls. Teacher student family Teacher student relationship is not friendly, but grim. He maintained a big distance with them. Students were afraid of him. The teacher was caring but not frank. Way of expressing He explained the steps of the solution clearly to the students with agile expression. Expertise in his particular lesson He had a good expertise on his subject. He can answer the students questions proving his sagacity and he had other knowledge related to his subject beyond the text book. Beginning of the lesson He didnt make any specific want for the lesson. But his starting was quite good. Class work observation He observed the given class by walking and watch the activities of the students entering the passages between the columns. He also gave individual feed back to some students. He did not collect the class work copies from the students. Home work He gave homework at the end of the class and at the beginning of the class collected the homework copies. He corrected every copy and gave back the copies that day. But he did not give any feedback according to homework. Wittiness Hardly ever he created suitable funny situation in the class making the students laugh. But obviously it is related to the lesson. He used some different words in the class, like he said that if anyone feels any annoying in his mind meaning that if they had understood the topic. Voice and tone His articulation is suitable for the class. It can be heard from th e last bench.The changing tone of his voice creates some special situations or attention in the class which is something urgent. Confidence His face, behavior, talking shows that he is confident, confident about his expertise and controlling power. It is proved from the situation when students ask him questions and he answered in a very smart way. Punctuality He was punctual. He started the class at the right time and finished before 5 minutes for me to introduce myself to the class. Discipline The students were disciplined through out his class time. Cleanliness He maintains cleanliness in every step. C.Strengths of the teacher Good controlling power over the class. Appropriate voice and flexible tone Tries to relate the lesson to everyday life. Maintains the rules of using black board. Asks the students about the possible way of solving problems to enhance student participation. Punctual. He can clarify the salvation of a problem clearly. D. Weakness of the teacher Doe s not give attention to classroom participation and student involvement. Does not give much emphasis on girls. Cannot crate a friendly, fear free classroom situation. Emphasizes on negative reinforcement rather than positive reinforcement. stinking way of punishment and scolding. Does not use any other teaching material but the blackboard. Does not make a specific and effectual motivation towards a specific lesson. He didnt check the class work copies. E. Possible ways of improving the lesson He could use a poster with the requisite algebraic formulas, in this lesson. That poster could hang on one corner of the black board thus the students could remind the formulas in a friendly and effective way. To be confirmed about the students class performance the class work copy of every student can be collected and corrected.And basing on it the teacher can keep a record by grading them about their class work copies. He could do something at the beginning of the lesson to motiva te the students. If he could check the class work copies of all the students it would help the students to do his class works more sincerely. Conclusion This class observation helped me a lot to amend myself in teaching and learning. In this sense I will ever greatful to the administration of Azimpur School and College for giving me the unique opportunity. Tamanna Kalim Material Developer BRAC Education Programme Bangladesh.

A synthesis and discussion of Robert T. Jimenez’s article “A delicate balance”

The challenge for every ESL class teacher is to build literacy, develop written expression ability and enhancing incline language of students. The article describes potent reading instruction for ESL students based on remarks conducted in various classrooms over a period of two years.The approach to the observation and the framework for analysis were based on (a) the research on second language learning and bilingual education, (b) the contemporary research base on effective literacy instruction, and (c) general principles of effective instruction for low-income students.The researchers integrated these three knowledge bases with what they observed in the classrooms and the result is a framework of constructs for effective instruction for language minority students. This construct consists of the following challenge, involvement, involvement, success, scaffolding/cognitive strategies, mediation/feedback, collaborative/cooperative learning, techniques for second language acquisiti on/sheltered English, and respect for cultural diversity.These constructs, according to the researchers, argon useful when considering practices and strategies in teaching and promoting literacy among ESL students. For instance, knowledge on scaffolding when introducing new vocabulary to ESL students would increase retention and subsequent use of these new words.Instead of simply be a word, the teacher could use several of the techniques menti oned in the article like focusing students attention on character clues and using these clues not just in understanding the new word but comprehension of the text, too. The variety would make vocabulary learning an enjoyable experience for students.Another example by which the research could be applied and make a difference in real-life teaching is the idea that the teacher should try to incorporate all areas of literacy instruction while using one text lesson. The article indicates that the teacher should crisscross the instructional landsca pe in a wide range of oral and written activities. This would ensure that students not totally thoroughly practice their language and literacy skills, but keeping the focus on one text would increase the chance of retention.

Museum Paper

The purpose of this paper is to visit The Metropolitan Museum of Art and write a reaction paper close art plant at the museum based on my impressions about them. To begin, I will start by giving you a little of background information about this fire museum. The Metropolitan Museum of Art was founded in 1870 by a group of American citizens. It opened on February 20, 1872 and was originally located at 681 on Fifth Avenue. too known as The Met, the museum is located on the eastern edge of Central Park in New York City. It has a permanent collection containing more than ii million works of art.The main building of the Met is one of the worlds largest art galleries. The museum permanent collection includes art from classical antiquity and Ancient Egypt, paintings and sculptures from more or less all of the European masters and an extensive collection of American and modern art. The Met overly maintains extensive holdings of African, Asian, Oceanic, Byzantine, and Islamic art. The m useum is also home of encyclopedic collections musical instruments, costumes and accessories and honcho weapons and armor from around the world.As of today, The Met measures almost a quarter mile long and occupies more than two million square feet. When I went to the museum I was amazed by it size. Its a huge building. It has so legion(predicate) steps at the main entrance and you almost cant walk because so many mess are seating at the steps. It is incredible how many people go to the museum. I was surprise. I didnt think so many people were going to be there from so many places from the city and all across the world. You cannot walk without bumping another person. It is very fire seeing and learning about all the arts and sculptures you see in there.I saw a Bone Doll that I found very interesting because it was made with bones inscribed with schematic anatomical feature formed from a series of geometric shapes and has short arms. There are more elaborate examples that have ha ir. I also saw a mummy with an inserted panel portrait of a youth from Hawara a part of Egypt. His downy moustache indicates that he was no older than his twenties. I found a Seated Statue of the monarch Idu II Dendera funny because to look at the statue you have to look through a rectangular hole that is in the wall. I think that also makes people curious to look, to see whats inside there.I didnt like the painting The Man of Sorrows by Michele Giambono because the man in the painting was bleeding real badly. It was an image of Saint Francis receiving the stigmata with a figure of Christ as the man of sorrows. The painting was done using tempera and capital on wood. I liked the painting of Girolamo dai Libri called Madona and Child with Saints because it was a very peaceful environment. Tempera and oil on canvas was used in the painting. The bill of exchange A Hunting Scene is a very interesting painting but I didnt like it because too much violence was involved. The strong draw ing is base on killing.Tempera and oil transferred to masonite were used. The drawing Hercules and Achelous is very interesting because Hercules is fighting Achelous who transformed himself into a bull in order to fight Hercules for the favors of Deianeira. In the struggle, one of his horn snapped off and Nymphs filled it with flowers and fruits creating the Cornucopia, Horn of Plenty. In conclusion, I will talk about the most interesting place in the completed museum for me, The Temple of Dendur. Its amazing how beautiful this place is. At the entrance, you encounter yourself with two big statues that make it looks like if they were guards of the temple.It also has a very interesting pool aria as part of a landscape of the temple. Its very beautiful and it gives another look to the temple. At the center, they have two little buildings that you go inside and look at them, and around, they have these kind of benches that you can seat and rest if you have been a while in the museum b ecause trust me, you will attain tired. The museum is so big and interesting that you just want to see every little corner like I did. I recommend people to adjourn some time and visit the Met museum because its worth going to.

Reflection on “The Children’s March”

As I watched the television receiver entitled, The Childrens March, I just sat with mouth uncivil as I watched the absolute dedication and passion for a cause. The kids decided to pick up the cause when the adults sat and did nothing in an effort to set an end to segregation in Birmingham, Alabama. As a teacher who strives to make multicultural education a daily routine deep down the classroom, I very think about how a unit in civil rights would be of huge benefit to kids in the 2nd and 3rd grades. This age to me is an age where they yet deem some of their usual belief that there is inherent good in everyone.It, unfortunately, is also an age where many students witness or experience racial discrimination on different level, whether it is towards a relative, or towards themselves. I think about the absolute power and solidarity that kids can find in watching a video like this as part of a civil rights unit and how it can often bring solidarity and belief in whats right to a cl assroom. I have personally seen this in a 3rd grade classroom that my son was in 2 years ago and it served to jump-start a belief within the classroom that we are all in this together.It in reality made for a cohesive and caring classroom atmosphere and the 3rd graders really seemed to see the true dynamics of the civil rights movement. Some very endearing conversations were had between my son and his parents and to this day, his understanding of racism and the civil rights movement is an understanding of equality and fix that it could happen again. As a Jew, he is even more in tune with this so has mad a connection between this movement and the Statement, never Again as was uttered by millions of Jews before they were killed in the German gas chambers.One of the things that strikes me as an educator is a similarity in what the kids did in Birmingham, and the prelude that I believe will have to happen in order to create truly multicultural classrooms. First and foremost, too many of our educators that have been direction for a long time are not prepared for change in the classroom. In our staff developments, more attention needs to be stipendiary to having a truly inclusive multiculturally diverse classroom. Secondly, we are going to have to learn from our students. They come to us each year with a wealth of experiences and beliefs.It is our telephone line as educators to figure out how to best make that unique characteristic a part of our diverse learning community within the classroom. If our kids are so accepting of each other and the similarities and differences that we all bring into the school, then we as educators need to realize that creates an initial bond within our classroom that is hard to break. sightly as our parents disliked having people of color, or people with different sexual preferences around, our children today are growing up with that reality and they really dont think anything of it existence in a class with kids of different eth nic backgrounds is part of the unique tapestry of that class. Ultimately, having a classroom where multicultural diversity is our responsibility as educators. thither will always be stumbling blocks that try to derail that effort, but as our kids overcome those barriers, so shall we as teachers. Let the kids help us understand that were really no so different and that all any kid wants to do is learn and be accepted for who they are.. a kid

Fashion Magazine Editor

In 1892 Arthur Baldwin Turner founds Vogue in America which willing later become one of the most influential mold magazines in history. In the year 1 900 fashion magazines began to use photographs instead of illustrations. For the editor in chief in chiefs, this means that they must deal with a new way to structure the magazine. Today, there atomic number 18 ascorbic acid ads of fashion magazines that have become an essential for many citizenry. They provide info on the latest clothing trends and newest designers. Many fashion magazines have started doing online sites, so community may start to see more online issues in the future.Thus, as fashion ma gamines change, so will the jobs of the editor. There are many people running(a) in this career in different parts of the world t day. There are currently 1 3,500 people employed as an editor in California alone (Editor s). It is estimated that by 2020 there will be a decline and the amount of people working in this career in Ca lifornia Adolph 3 will be 12,900. This is due to the increasing amount of online fashion editorial s. There is still good news program though. This new age of online magazines will open up jobs for on line magazine editors and floggers.Most of the times jobs relating to this career are found I n larger-than-life cities such as New York or Los Angles. This is because this is where major fashion companion sees, such as Harpers Bazaar and The Cosmopolitan, are located. Therefore, changes in the near future will affect some of the different aspects of ones job. Working as an editor may be a tough and stressful job, but it has its perks. A f shock magazine editor works closely with writers, photographers, and advertisers to ensure that readers are given the most update information regarding fashion trends (Descriptive on of a elbow room Magazine Debited).Fashion magazine editors oversee every part of publication . To BEA magazine editor, you have to follow strict deadlines. When you have deadline s, your hours of work tend to increase. There are not any specific working hours for this career r, but most of your time is spent in an office. One thing that is important for editors to use is socio al media. you can also reach a wide audience no matter where you live thanks to social media ( Knobble, Claire, Teen Vogue). Social media allows the editor to market and promote FRR mom wherever they are.Many fashion magazine editors get to attend runway shows and pre view new collections from famous designers, receive free clothing, and go to some of the e most high end parties. While a magazine editors job can sometimes be a lot of work, its worth hit. When applying for a job in this field, there are a few things a company will lo fashion magazine editor can be male or female. The ages range because they look at your skills, not your age. You have to be social because it is important to make relations pips with people in the fashion industry, so that later on you can have connections. The ideal EDI tort will have strong Adolph 4 interpersonal skills, and be able to take insightful and entertaining interview Killer, Johnny, Job Responsibilities). You also have to be creative and openhanded t o new ideas. In this career, most people start as an intern and work their way up. The majority y of magazine editors have a bachelors degree (Magazine Idiom). These degrees are usual y in journalism or something related to fashion design. It is essential to have a background in FAA scion to do this job.

Berlucchi Market Analysis

- Berlucchi - tradeing Plan 2012 Table of contents Executive Summary Introduction Guido Berlucchi & Co. SpA is integrity of Italys leading glitter vino producers. After years of outstanding achievement, the company finds itself facing a stable trade, with competition becoming even much intense, dispersion more complex and consumers more sophisticated.The executive Committee is convinced that the st arrangegy that drove the companys development in its first 40 years needs to open up a new ontogenesis path, thus this marketing plan for the outline for the upcoming trine years. External abbreviation Customer analysis Approximately 35% of the 313,000 zillion inhabitants of the U. S. drink fuddle at a per capita rate of 11. 5 liters. In terms of demographics 69% ar white, 14% Hispanic, and 11% African American, with the remainder 9% from early(a) races.The aver advance age of the American vino consumer is 49, with Millennials making up 26% of fuddle consumers, genesis X-ers aged 35-44 at 19%, ages 45 to 54 at 21%, and those over 55 at 34%. 24% of drink-colored consumers in the U. S. concord a college stage Segmentation by frequency drink consumers atomic number 18 divided into two categories, core drink-colored drinkers and marginal booze drinkers. The core convention drinks wine once a week at least and re receives 57% of wine consumers whereas the marginal group has a glass of wine in a time span ranging from once every 2 or 3 months to 2 or 3 times a month. 8% of all wine consumers make believe a glass of wine more than once a week and atomic number 18 considered to be the juicy frequency wine drinkers. Segmentation by age Thirty two percent of baby boomers (47 to 65) claim a glass of wine comp atomic number 18d to 17 percent in 2005. 62 percent of contemporaries X-ers (aged 35 to 46) argon core wine drinkers, compared to however 43 percent in 2007. 6 percent of Millennials (aged 17 to 34) drink wine on a daily basis, 26 perc ent of them drink wine several times a week and 19 percent drinks once a week on average. This comprises the core wine drinking segment of Millennials, accounting for 63 percent of them compared to 37 percent in 2007.There is a significant difference among junior Millennials (17 25) and older Millennials (26 34). Older Millennials consume wine with greater frequency, consumed more glasses of wine per drinking occasion (2. 92 glasses on average) and were nominate to be highly experimental as 89% of older Millennials frequently purchase wine of an unfamiliar brand. Also interesting is that 60 percent of older Millennials found fun and contemporary looking labels of great importance when choosing wine to drink at home compared to just 31% of Baby Boomers.All Millennials and high end wine drinkers throughout the Generation X and baby boomers often visit wine related web sites and Facebook rascals or look out wine twitter accounts. The generational differences are also noticeable in the preference of domestically produced wines and trade wines. * 63% of Millennials, (70 zillion consumers), are reported to either primarily drink imports or equally drink imports and domestics * 43% of Generation X members (44 million consumers) report the same preferences * 32% of Baby Boomers (77 million consumers) report these preferences Segmentation by geography drink enjoyment per somebody is lowest in the Midwest where 13% buys 4 or more bottles per month compared to 24% in the southernmost, 25% of those in the North East and 29% in the West where 10% of the adult population even purchases 11 or more bottles per month. The top three realms for Wine consumption are California, juvenile York and Florida. The top three emerging markets, where the capita per wine consumption has gr receive the more or less over the past three years are Texas, Illinois and immature Jersey horse opera states, especially those that produce wine local anaestheticly such as California , Washington and Oregon, have proven more ikely to favor domestic wines while eastern states are more receptive to imports. Amongst others, New York, Florida, New Jersey and Washington DC all import more than 30% of the total wine consumption from outside the U. S. Competitive analysis Direct Competitors Listed on a lower floor are the top 3 shine wines in the US at the current moment. They all fall in the orbital cavity of our target customers in terms of their taste and their prices making them a direct threat and therefore a direct competitor. JCB by Jean-Charles Boisset No. 69 Burgundy, France Jean-Charles Boissets JCB wines are made entirely from Pinot Noir grapes grown in the Burgundy section of France, this refreshing rose is light and crisp, offering raspberry and red currant aromas. Many wine lovers associate this brand with romantic outings. It is currently listed as number maven on the top sparkling wines in the US for sale at only 7 stores, and at a very affordably price it is sure to be serious competitor. expense $20 - Toso brutMendoza, Argentina Toso has been producing sparkling wines in the Mendoza wine region of Argentina for 85 years. Their non-vintage brut is made entirely from Chardonnay grapes. Light and refreshing, it offers aromas of lemon and apple with alonetery and toasty notes. It is very general in the US with throng looking for something inexpensive, well made, clean and bubbly especially for large events like weddings, receptions and birthday parties. - Price $11 -Taltarni Brut Tache Australia - Made from Chardonnay, it is an established household name, know for producing extraordinarily high feel sparkling wines in Australia. They are known to be very environmental friendly because they recycle the vines and they refrain from using Diuron and Simazine on their property, thereby reducing the impact on ground wet. One disadvantage however is that its prices compared to other wines has been progressively rising lately. P rice $25 Indirect competitorListed below is one of the top wines in the US at the current moment, although it does not fall on a lower floor the category sparkling wines it is nonetheless a competitor in the total wine market especially now that it is making is mark on the US market making it worth the mention. Moscatos Asti, Italy - Moscato is currently one of the fastest-growing wine varietals in the U. S. Moscato wines tend to be sweeter and less intoxicantic. Gallo, which holds 44 per cent of Moscatos market address, saw sales of its own Gallo Family Vineyard Moscato increase by 124%in 2010, according to marketing research firm IRI.More than half(prenominal) of all Moscato consumers are under the age of 45, while nearly one-third are between the ages of 25 and 34. - - Moscatos popularity with the younger generation could, perchance, be due to hip hop influences. Kanye West claimedon MTV that he liked Moscato, while Lil Kim sang nonoperational over in Brazil/Sipping Moscato . A more likely reason, however, is the low price tag that many Moscatos enjoy. - -Price $5,99 $16,79 Market analysis Overall size The U. S. wine industry has steadily increased in size and revenue over the past ten years and has grown into the fourth largest wine producing field in the world. In 2010 the U. S. became the leading wine consuming country, consuming as much as 330 million cases a year. This means Americans drink 3. 96 billion bottles of wine, excel Frances 3. 85 billion bottles and have spent more than $40 billion on wine in 2010. California is the largest wine producing and consuming state in the nation, currently it accounts for 61% hoi polloi grant of the U.S. market. Projected growth Wine market is currently witnessing steady growth in both create and emerging economies. Increasing disposable incomes, rising cognisantness about the medical benefits of wine, and the resultant consumer shift towards consumption of premium alcoholic beverages are campaign the growth in the wine industry. US wine market is one of the fastest growing markets of the world, both in terms of production and consumption As per our findings, the US wine market is expected to hit a evaluate of about US$ 33. Billion with 871 Million Gallons of wine sales by 2013. The market (in volume terms) get out grow at an annual growth rate of over 3% during 2010-2013. The economic recession had impacted the US wine industry by consumers parachuteing to enjoy low-priced bottles and wines by glasses. The millennial segment is the future of the US wine industry, and their numbers are change magnitude as younger members are attaining the drinking age. Moreover, rise in the number of fe manlike wine drinkers in marginal segment is also fueling the growth of the US wine industry.This trend, joined with governments initiatives, is playing a greater role in promoting reforms and competitiveness in the wine industry of the US. The market for sparkling wine in the ground force s has been growing rapidly in recent years according to some top findings from the Wine Market Council Report Profitability Sparkling wine sales in the U. S. are estimated to have outperformed table wine brands for the third straight year in 2011, when American drinkers allow have consumed the equivalent of 900 million glasses.More than 40 percent of those 15 million cases are sold during the holiday season. The overall wine market is projected to increase 1. 7 percent by year-end, to 313 million cases, its 18th consecutive annual gain. Sparkling wines account for a modest 5 percent, only when growing, share of that volume. Entry Barriers The wine industry in the U. S. has high barriers of entry because of high investments needed to buy land and machinery together with high costs of advertising and diffusion. Because of the strict laws and high taxation of alcohol in the U. S. large economies of scale have the best chance of becoming and remaining profitable. Distri notwithstandi ngion System Throughout the U. S. the three tier system is enforced for the statistical distribution of all alcoholic beverages. The system works as follows * Non-U. S. Producer * 1st Tier U. S. Producer / Importer * 2nd Tier Distributor * 3rd Tier On/Off Premise Trade (restaurants/ bars/ retailer) Non-U. S. producers are only allowed to sell directly to an importer, Importers and U. S. Producers are only allowed to sell to retailers, and only retailers are allowed to sell to consumers.Some states have partially or completely prohibited the distribution and/or the retailing tier and have these operated by the state government itself or contractors operating under its authority rather than by independent privateers. In any case taxes must be collected at all three tiers, even though in some states the importer and the distributor can be the same company, it must still pay taxes for both tiers. Trends A broadening of the consumer base, a greater range on offer, and an increasing de sire among some consumers to make sparkling wine a regular rather than occasional treat are the main factors driving the trend.Americans still do not drink as much sparkling wine as consumers in other countries like Germany and the UK, but there is a strong long-term growth trend establishing for domestic and particularly mid-priced imported sparkling wines in the years ahead. At the moment Moscato has experienced a intense increase in sales, up 73%, driven largely by younger drinkers. Cheaper and in gigantic range of flavored wines have become more popular as well due to restaurants adding less popular varietals to their glass pour list because the higher(prenominal) profit margin.This has resulted in wine consumers becoming more broad-minded to seeking out unique varietals. Italys Macro Environment analysis Demographic The Italian Population is currently approximately 61,261,254 but the growth rate of the population is gradually slowing, with close of the increase coming from immigration. Birth rates and death rates are virtually identical. However, the national figures conceal contrasting regional trends. In general, the birth rate and average family size are higher in the south of Italy than in the north, although populations in Molise, Basilicata, and Calabria are declining through continued emigration.For the country as a whole, tone expectancy rose during the second half of the 20th century, reflecting higher nutritional, sanitary, and medical standards. At the beginning of the 21st century, the majority of the population was between 20 and 49 years old, with the largest group between ages 30 and 44. The age structure is built up as follows 0-14 years13. 8% male 4,315,292female 4,124,624. 15-64 years65. 9% male 19,888,901female 20,330,495 65 years and over20. 3% male 5,248,418female 7,109,074 GDP Contribution by Economic Sectorand Top Industries floriculture3. 9%Industry28. 3% Services67. 8% (2011) Economic Italyis currently the worlds largestwine producer. However it has not been immune to the global economic downturn but it has been able to weather the financial storm. Wine is a key player in Italian trade with exports in 2011 valued at 3. 6 billion euros, compared to imports of 326 million euros. Sparkling wines account for 11% of exports. A sector report presented at the Vinitaly wine trade fair showed that the economic downturn was responsible for a 5. 1% decline in Italian wine exports in 2008 over the previous year.In this moment of economic crisis and uncertainty, state try to satisfy their desires. Italian cuisine is the most popular all over the world. In Italy the Docg sparkling wines do better than others, indicating that high quality standards and strong local identity, as much as the price, are central factors for the customers choices. Italian exports rose 17 per cent in the first nine months of 2010, according to Coldiretti, the Italian farmers association. The growth had been even higher at 22% for the first six months of the year, primarily due to explosive demand from the US. Ecological (Natural)The future of wine grape supply depends on the availability of groundwater and high temperatures give decrease the availability of wine grapes. High water use by the industry, and in particular the treatment of wastewater, is likely to come under increasing public scrutiny. Over the five years through 2015-16, the level of capital intensity is likely to increase marginally due to investment in water treatment. Political The wine and grape industry in Italy is regulated by laws and decrees issued by the Ministry of Agriculture (Ministro Delle Risorse Agricole, Alimentari e Forestali).Italy is also a member of the European coalition and shares the Common External Tariff regime. EU duties are charged by the Italian Customs Agency on the CIF (cost, insurance and freight) value of the product imported into Italy. Below are the 4 wine designations * DOCGthe highest classification for Italian wine s, introduced in 1963. It denotes controlled production methods and guaranteed wine quality. There are strict rules governing the production of DOCG wines, most obviously the permitted grape varieties,yieldlimits, grape ripeness, winemaking procedures and ageing specifications.Every DOCG wine is subject to official tasting procedures. To prevent counterfeiting, the bottles have a numbered government cachet across the neck. * DOC a step below DOCG, the DOC classification accounts for the majority of wines produced in Italy. The quality control regulations are less stringent than those apply to DOCG wines. * IGT The IGT classification was introduced in 1992, to allow a certain level of scantydom to Italys winemakers. Prior to 1992, many wines did not qualify for DOC or DOCG status not because they were of low quality, but because they were made from grape varieties (or blends) not sanctioned under DOC/G laws.The IGT classification focuses on the region of origin, rather than grape varieties or wine styles. * VDTVDT wines are typically of lesser quality than those denominate with IGT, DOC or DOCG, but not al vogues the Super Tuscans (see below) are often labeled as Vino da Tavola. U. S. Macro Environment analysis The following macro environmental factors have an indirect effect on Berlucchis triumph in the US market. The major forces of the macro environment should be highly regarded as the company is looking to enter unfamiliar territory while at the same time striving to acquire a competitive advantage.Demographics According to the Wine Intelligence USA Sparkling Report 2012, over 30 million Americans say they drink sparkling wine at least once a year. For the majority of this population their sparkling wine experience is confined to perhaps one or two glasses a year, on special occasions. However, what appears to be driving the growth in sparkling wine is the segment of consumer estimated at around 9 million, and female-dominated, who say they like to dri nk the bubbly stuff at least once a week. Many of these people say that sparkling wine is their favorite drink, ahead of still wine.California California accommodates 37,691,912 people, houses more people than any of the other states of America and has eight of the 50 most populous cities in the U. S.. Remarkable is that only 39. 7% of the people living in California are white non Hispanics and 38. 1% are Hispanic whites, only 6. 6% is bleak and 13. 6% of Asian ethnicity. The ethnic physical composition is very different from the countries average. Of the persons aged 25 years or older 80. 7% has graduated high civilize and 30. % has a bachelors degree or higher. The median(a) house hold income is $60. 883. Texas Texas is the second most populous U. S. state, housing 25,674,681 people who are in the main located in the major cities of Houston, San Antonia and Dallas. Similar to California, Texas also houses a relatively large number of Hispanics. 38. 1% of the population is whi te of Hispanic decent and 44. 8% is non-Hispanic white. The division of other ethnic groups is quite similar to the nations average. 80% of adults 25 years or older have a high school degree and 25. 8% of them have a bachelors degree or higher. The median household income is $49,646 a year. New York New York is the third largest state later on California and Texas with a population of 19,465,197 of which roughly 64% lives in the New York City metropolitan area. The percentage of the population that is of African American decent is meagerly higher than the nations average, 17. 5% as well as those with an asian heritage, 7. 8%. The median household income is $55,603, 84. 4% of the persons age 25+ are high school graduates and 32. 1% has a bachelors degree or higher. Florida Florida is the fourth most inhabited state in America, accommodating 19,057,542 people.Notable are that it contains the highest percentage of people over 65, 17. 6% and the 8th a few(prenominal)est people unde r 18, 21%, also its population is expected to double between 2000 and 2030. Floridas ethnic makeup shows few differences from the countries average with the exception of persons of Hispanic or Latino origin which is 23% and growing faster than in any other state. 85. 3% of the adults 25 years of age or Social-Cultural In the U. S. wineries have become more than just wine producers and sellers. Theyre often venues for gatherings as diverse asweddingsand business meetings.Some wineries have onboard restaurants and gift shops and are also lively tourist attractions. That says something for the ingenuity of savvy wine producers, but it says even more about the changing American emplacement toward wine. Recent consumption gains for sparkling wine have been driven by many factors over the last few years including the adoption of wine in early adulthood by the large Millennial generation, the availability of quality wine at all price levels, and the acceptance of moderate wine consumption as compatible with a healthy lifestyle. EconomicThe turbulent economy has had a moderately negative affect on the nations collective wine consumptions growth. Within the 20082011 catamenia, stock market volatility had little effect on how much wine consumers were drinking. In 2008, 61% of respondents stated they hadnt changed the amount of wine they consumed despite the poor economic conditions. The economy has had a direct effect on prices over the last 10 years, prices went down significantly during the recession, but as the economy has improved, they have bounced back very quickly and even surpassed previous highs.Fine wine prices dropped 19 percent from August 2008 to August 2009 and they increased 33 percent from August 2009 to August 2010, surpassing their previous pre-recession prices. Political Wine is regulated by the Alcohol, Tobacco, Firearms and Explosives division of the internal revenue service which makes it subjected to high levels of control and tax. Us wines are shaped by politics including which grapes grow where, what can be written on the label, which wines are exported or imported, which wines are operable in local stores, and how much a wine costs.In theUnited States, the wine laws are more flexible than European standards in regards to regulations on what viticultural and winemaking practices are allowed in individually wine region. A sizable portion of American wine laws relate towine labellingpractices. The United States imported 932 million liters of wine in 2010. The majority of imports came from Italy ($1. 3 billion). Depending on the type of wine, U. S. tariffs on imported wine from nations with which the United States maintains normal trade relations range from 5. 3 cents per liter to 22. 4 cents per liter.Tax rate for vivid wine imported to New York for example is $0. 30 per gallon Internal Analysis Current products Berlucchis current products * Cuvee Imperiale Brut * Cuvee Imperiale Max Rose * Cuvee purplish Demi Sec * Cu vee imperial vintage * Cuvee Storica Franciacorta DOCG * Bianco imperiale * Cellarius Brut * Cellarius Rose * Cellarius Pas Dose * Berlucchi 61 brut * Berlucchi 61 Rose * Berlucchi 61 Saten * Palazzo Lana Franciacorta Brut Millesimato * Palazzo Lana Franciacorta Saten millesimato * Palazzo Lana Franciacorta Extreme millesimato PricesThe sparkling wines of Berlucchi are between 15 and 28. The average price per line * Berlucchi bianco imperiale 10 * Berlucchi 61 15 * Cuvee imperiale 20 * Cellarius between 15 and 20 * Palazzo Lana 28 Target Market Geographically speaking, Berlucchi is targeting Italy. Berlucchi won market leadership in its first few years because of its mission to democratize the bubbles. With their below average price for sparkling wine, and their distribution through grocery stores, Berlucchi sparkling wine was accessible for everyone. Distribution lines Grocery retailersIn 2006 70% of all Berlucchi sales went through the grocery retail distribution channel. Becaus e of the companys solid penetration of this channel, they established an undisputed leadership position. HoReCa and specialty stores Berlucchi produced a product especially made for this channel, which won considerable success and allowed the company to re-establish its reputation among connoisseurs and win over specialized dealers. Positioning By distributing through grocery retailers, Berlucchi positions itself in a totally different range than most other Italian sparkling wine, which are available in specialty stores.The companys solid penetration in this modern distribution channel anchored the positioning of the Berlucchi brand. But having a lower price does not mean they work with a bad quality, although some may look at Berlucchi as a cheap supermarket wine. The Berlucchi brand guarantees a high-quality, prestigious, accessible product. Competitive Advantage Berlucchi stands out because of their innovative spirit and desire to experiment with new products and market segments, but off course, still in an accessible and qualitatively erect manner. The solid penetration in the modern distribution channel of grocery retailers is something no other ompany has accomplished. Marketing Mix The marketing strategy that has secured Berlucchis success over the last thirty years can be summed up in three key words Italy, mass market, and corporate brand. In the 1960s, the companys founders saw an opportunity to create a sparkling wine market in Italy using the champenoise method. This method meant educating both trade and final consumers through constant communication, the aim of which was to eliminate the token of Italian spumante as a sub-category of wine, or a lower-quality version of the more familiar French champagne.In just a few years time the company won a leadership position in the Italian market. They had a clear mission To make bubbly accessible to everyone. The firm achieved this mission with an extensive distribution strategy. Berlucchi spumante wante d to create a gay atmosphere on any occasion. The best way to achieve this was to reach the consumer through the simplest distribution channel, for instance grocery retailers. Berlucchi has always implemented a take rather than a pull strategy, focusing communication and commercial investments on trade.Another marketing strategy of Berlucchi was based on avoiding product proliferation in the portfolio, in property with the need to educate Italian consumers on the traditional method. Berlucchi came up with a series of simple, distinctive brand visuals, which over time have come to be identified with the company. Financial Performance SWOT analysis Confrontation matrix * S1 x O4, because despite the challenging economic environment we are currently in, sparkling wines are set to gain share in the US alcohol market.Berlucchi has a below average price and that could be an opportunity for them to gain share in the US alcohol market. * S3 x O3, because Berlucchi has an innovative spiri t and desire to experiment with new products and market segments. They could have an opportunity in the US alcohol market, because most Americans show an interest in broadening their horizons in terms of what kinds of wine they buy. * S3 x T3, because consumers in the wine market are constantly evolving. That could be an opportunity for Berlucchi, because they have an innovative spirit and desire to experiment with new products and market segments.Corporate strategy Berlucchi grew in a few years after asylum to be leader in its market thanks to a clear mission democratize the bubbles. The founders were convinced they could produce an Italian sparkling wine of comparable to(predicate) quality to the current products on the market. The aim was to produce a high-quality, prestigious, accessible product for a below average price. The basic reason for their attitude was that they could not justify the substantial price difference between Berlucchi products marketed through large retail ers and the same wines sold in specialized stores and wine bars.Eventually Berlucchi grew to be a market leader in the large grocery retailers and an important player in the HoReCa and wine shops, without ever letting go of the initial corporate mission. Segmentation The wine consumers in the U. S. can be segmented in to the following groups based on consumption and spending patterns Daily Musts Variety Seekers Personal go out discernment Buyers Occasional Consumers Represent 16. 4% of wine drinkers Represents 14. 4% of wine drinkers Represents 14. 1% of wine drinkers Represents 2. 6% of wine drinkers Represents 34. % of wine drinkers expense share of 49. 3 % outlay share of 34% Spending share of 3. 1% Spending share of 9. 7% Spending share of 4% Median age is 61 Median age is 50 Median age is 34 Median age is 48 Median age is 55 yearly income averages $62,000 Annual income averages $100,000 Annual income averages $62,000 Annual income averages $80,000 Annual income averages $63,000 Target Market The segments most viable for targeting are the Daily Musts, the Variety Seekers and Personal Image consumers and through using a differentiated strategy all three can be targeted.Daily musts Although this segment is brand loyal, by applying low cost strategy and attractive incase this segment can be entered, after which the focus should be customer retention and maintaining everyday low price offers in combination with a allegiance program to create loyalty to the berlucchi brand and maximize customer equity. Variety seekers Premium brand images and first-class packaging will strongly appeal to the Variety Seekers and expert ratings, premium set and event or celebrity sponsorships will truly entice this segment to try berlucchi brand wine.However because of their low brand loyalty a truly combative loyalty program is necessary to retain their business. Advertisement be should think on wine magazines and internet media. Personal Image This segment shows the most say-so profitability on the long term and should be engaged to ensure a significant market share in the next decade as this is the fastest growing segment. The focus has to be on moving them towards Variety Seeker of Daily Must habits. Innovation through products and packaging and leveraging loving media would speak most to the Personal Image wine drinkers. PositioningDaily Musts and the Personal Image consumers can be catered to with one product in the area , the products should have a below average to average price level and focus on offering an accessible product of decent or higher quality. The product targeting the diverseness seekers should be higher priced to project a somewhat prestigious image and high quality. Below you can see the product value proposition for Berlucchis target customers. Objectives Market share Brand familiarity Revenue Timeframe 3 years Marketing Mix Product As described in positioning, there are three target groups for which there are differen t product needs.To accustom all potential customers it is neccessary to introduce two different lines of products. Lines Cuvee Imperiale Brut Max Rose Demi Sec Vintage For over half a century, Cuvee Imperiale has been synonymous with festiveness, joy, and raising a toast, and its consistently fine taste has made it the Italians popular classic-method sparkler. Its four styles make it the perfect choice for both casual moments and the most special of occasions. This line will serve the needs of the Daily Musts and Personal Image consumers, it has a below average price, it is accessible and has a high quality.Palazzo Lana Brut Saten Extreme The timeless elegance of the Palazzo Lana Berlucchi, the handsome mansion that inspired the first Franciacorta, is present once again in these vintage-dated Franciacortas. Produced from free-run must, and rare both in quantity and quality, the three are bound together by a common wander of gracefulness, complexity, and avoidance of excess , each wine dedicated to those who enjoy them thoughtfully. This line will serve the needs of the Variety Seekers consumers, it is above average prices, has a prestigious image and has a high quality. Packaging Daily mustsThe Daily Musts consumers are flexible in their response to different packaging designs. Personal Image They consider wine consumption an extension of their personal images, however are more focused on store brands. Variety seekers This consumer group appreciates premium packaging. When lining together these consumer characteristics and the packaging of the chosen products, we can come to a conclusion of no necessity to change the packaging of the products, due to the already existing compatibility of consumer needs and the product packaging. Price Cuvee Imperiale The price for the Cuvee Imperiale line will be $15.Berlucchi will have to lower their price a little bit than they have in Italy, but this way they can compete with the competitors in the US, for instanc e the Toso Brut from Argentina. The Cuvee Imperiale will be a good competitor due to their below average price and good quality sparkling wine. Palazzo Lana The price for the Palazzo Lana line will be around the $30 in the US. One big competitor is the Taltarni Brut Tache, their price is around the $25. Berlucchi Palazzo Lana is more expensive, but Berlucchi will still be a good competitor since the prices of Taltarni have been progressively rising lately.It will also be a good competitor, because of its prestigious image and high quality. Place Locations Below is a table with 6 states located in the U. S. whom are known to have an highly large wine drinking population, and therefor will be the best states in the US to introduce the Berlucchis wines. Type California Texas Florida New York Illinois New Jersey Population 38,053,956 25,901,361 19,057,542 19,465,197 12,869,257 8,821,155 Binge drinkers 14. 7% 15. 6% 12,40% 15. 2% 17. 5% 14. 4% Casual drinkers 56. 2% 51. % 56,3 59. 1% 58% 59. 7% Heavy drinkers 5. 9% 5. 2% 5,3 4. 3% 4. 7% 4. 5% sellers Within each one of these 6 states the wines will be available in two types of store retailers * forcefulness stores A small retail outlet that focuses on selling a particular product range and associated items. Most specialty store business operators will maintain considerable debt in the type of product that they specialize in selling, usually at premium prices, in addition to providing higher service quality and expert guidance to shoppers. Superstores A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of merchandise in a specific product line, such as computers or sporting goods. Specialty stores Berlucchis wines will be available in the best of the best wine shops in each state. They will be placed in these shops according to the stores location and popularity. State Specialty Wine Stores1 California 867 New York 533 New jersey 26 5 Florida 252 Illinois 211 Texas 181 SuperstoresMore than a third of all wines sold in America are purchased at Superstores. Wall-Mart 2011 USA Retail gross revenue ($000) $307,736,000 Extending its lead, it is making solid progress on improving its merchanides through different new projects. The companys grocery business accounted for more than half of its 2011 sales. Wall-Mart constantly hires wine scouts to research new wines in order to further broaden their inventory. Wines located in a Wall-Mart store Kroger 2011 USA Retail Sales ($000) $78,326,000 Americas largest traditional grocer is food focused and price led.It includes a wide variety of all sorts of wines. In 2012 Kroger hired wine stewards for a few of its Texas stores. The political push to sell wine in grocery stores is now in different Kroger stores. Wines located in a Kroger store Target 2011 USA Retail Sales ($000) $65,815,000 Target will try to become more beverage focused and currently has strong store innovation s and loyalty programs. They combine grocery store bargains with wine shop-level service and expertise. Wines located in a Target store RestaurantsIn addition to these retail stores, the wines will also be available in a variety of restaurants in each state. These restaurants will include non-fast food restaurants that have an bringing close togetherl location for different types of customers to reach. Below is an example of one of the restaurants that look real promising in terms of boosting Berlucchis brand image. Since 1979 Antonello Ristorante located in California has captured the essence of Old World authenticity with a new Italian. Antonellos award-winning wine list boasts more than 700 foreign and domestic labels.For special occasions or business meetings, there are eight promotional material The goal is to become the first thing that comes to mind for a person from one of our targeted segments when in the market for wine. According to professor Jacobs Creek of the Univers ity of South Australias Wine Marketing Research Group, it is not the brand but the wine regions that influences consumers choice the most. The promotional strategy used to differentiate the Berlucchi wines from others is to sell the idea of living the southern European care free, want for nothing life style using the campaign slogan A taste of the Italian life.This should invoke an emotional response to advertisement as consumers in the Daily must segment, who are older and often retired or near retirement age can relate to the care free living. The variety seekers can relate to the want for nothing aspect and high end allure of Milan or capital of Italy and the younger personal image consumers can indulge in the American romanticized cultural image of Europe. Promoting the Brand As Americans are not yet aware of how many wines are actually Italian and no wine markets itself distinctively as such, the Berlucchi products can be analyzed as a new product.To start the presentation phas e a launch event will be held in Los Angeles, California to which columnists/writers for different lifestyle and food magazines, influential tasters and VIPs will practise to experience the different wines by Berlucchi that will be launched in the U. S. which will result in features in magazines such as food and wine, Decanter, WineEnthusiast and Fine. During the introduction phase a print ad and a broadcast media advertisement featuring Robert Deniro will run.Because of his Italian heritage and wine expertise as he owns his own vineyard, on the other hand because of his long and outstanding acting career he is recognizable and idolized by people across generations. The broadcast ad, which will run for thirteen weeks, will be shown during lifestyle television shows and cooking shows such as Master chef and come dine with me and can even be featured on the shows. The print ad will run for a total of 30 weeks, appearing once to 10 times throughout that period in different magazines a nd as banners on different online magazines.To promote the brand directly to the target group, Berlucchi nights will be organized during which selected restaurants will serve free glasses of Berlucchi wine that go well with the dish ordered. The in the lead mentioned strategies will be very effective for the Daily must and Variety seeker segments, but to ensure the involvement of the personal image segment a social media campaign needs to be launched. Each bottle of Berlucchi wine will have a code and instructions printed on the back side of the label.After purchasing a bottle a consumer can befriend Berlucchi on Facebook or follow them on twitter, after which the phrase Having a taste of the Italian life Berlucchi code should be posted online. In response a code will be send back to the consumer which entitles him or her to a 61% discount on their next purchase of a bottle of Berlucchi Cuvee Imperiale and they enter a draftsmanship for a set of 3 Berlucchi Franciacorta 61 bottles . The low price and exciting price will attract the segment and by posting they immediately sink the existence of Berlucchi to their friends. Loyalty program Budget Control Recommendation Appendix approach pattern 1a Figure 1b Figure 2 Figure 3 Figure 4 Figure 5 Top 3 states in wine consumption Figure 6 Top 3 states in emerging wine markets Figure 7 Figure 8a Figure 8b Figure 9 Daily Musts Variety Seekers Personal Image Savvy Buyers Occasional Consumers * Represent 16. 4% of wine drinkers * accountable for 49. 3 % of all wine sales. * Median age is 61 * Annual income averages $62,000. Daily Musts are the heaviest wine consumers and consumers and drink on a daily basis. They are brand loyal and flexible in their response to different packaging designs and tend to buy based on low prices. * Represents 14. 4% of wine drinkers * Spending share of 34% * Median age is 50. * Annual income averages $100,000. They tend to spend more per capita than the Daily Musts, appreciate p remium packaging, quality wine and variety. They often get wind higher price as a sign of higher quality. The Variety seeker is most likely to use the internet to secure information before purchases and look at wine as an extension of their personal image and tend not to be brand loyal. * Represents 14. 1% of wine drinkers * Spending share of 3. 1% * Median age is 34 * Annual income averages $62,000.This group will grow in consumption as their ages and incomes increase. The Personal image drinkers habits are in development, and they tend to turn to social media and the Internet for information. They consider wine consumption an extension of their personal images, however are more focused on store brands. * Represents 2. 6% of wine drinkers * Spending share of 9. 7% * Median age is 48 * Annual income averages $80,000This group enjoys trying a variety of wines and tends to buy on value, however not necessarily focused on low price since they only consume moderate to small amounts. * Represents 34. 5% of wine drinkers * Spending share of 4% * Median age is 55 * Annual income averages $63,000 Figure 10 Segmentation by lifestyle Figure 11 1 . SVB, 2012 2 . See Appendix figure 2 3 . See Appendix figure 3 4 . See Appendix figure 4 5 . See Appendix figure 5 6 . See Appendix figure 6 7 . http//www. gayot. com/wine/top10american-sparkling-wines/main. html 8 . Wine Institute, 2011 9 . Press Democrat, 2011 10 . See Appendix figure 7 11 . With the exception of the state of Washington 12 . https//www. cia. ov/library/publications/the-world-factbook/geos/it. html 13 . http//en. wikipedia. org/wiki/List_of_wine-producing_countries 14 . http//quickfacts. census. gov/qfd/states/06000. html . S. Census Bureau State and County QuickFacts 15 . http//www. tax. ny. gov/bus/bev/abt_tax_information_individuals. htm 16 . Berlucchi study page 15 table 2 17 . http//www. berlucchi. it/we-do/ 18 . See Appendix Figure 1a 19 . See Appendix Figure 1b 20 . http//www. w ine-searcher. com/wine-197764-0001-berlucchi-palazzo-lana-brut-franciacorta-docg-italy 21 . Berlucchi Case page 5 22 . Berlucchi Case page 5 23 .Berlucchi Case page 5 24 . Berlucchi Case page 5 25 . Berlucchi Case page 11 26 . Berlucchi Case page 21 table 23, 24 27 . See Appendix figure 10 for more info. 28 . See Appendix figure 11 29 . http//www. berlucchi. it/we-do/cuvee 30 . http//www. berlucchi. it/we-do/palazzo-lana 31 . See Appendix Figure 10 32 . See Appendix Figure 1a 33 . http//www. statemaster. com/graph/hea_alc_con_cas_dri-health-alcohol-consumption-casual-drinkers 35 . http//www. wkrn. com/ score/19808909/kroger-begins-focused-push-for-wine-in-grocery-stores 36 . Based on research findings of SymphonyIRI group, INC

Food and Beverage in Indonesia

Exporter ply FOOD AND BEVERAGE IN INDONESIA Market write February 2012 This document is one of a series of free schooling tools for exporters produced by revolutionary Zea toss off peck and Enterprise. parvenu Zealand Trade and Enterprise provides a wide run of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice, phone youthful Zealand Trade and Enterprise on 0800 555 888, visit www. nzte. govt. nz, or contact your in the raw Zealand Trade and Enterprise client manager. CONTENTS 1 MARKET STRUCTURE 1. Market Overview 1. 2 1. 3 1. 4 1. 5 1. 6 2 2 Market Drivers Market Potential importation Trends Key Players in the Market regulatory Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14 MARKET ENTRY AND developing 2. 1 Market Entry St regularizegies 2. 2 2. 3 2. 4 2. 5 Points of Differentiation Long Term Strategic Issues for Exporters to Consider Distri entirelyion Channels set 3 MARKET RESO URCES AND CONTACTS 2/ Exporter get out Indonesia fare and drinkable February 2012 1 MARKET STRUCTURE Indonesia is the worlds fourth most populous rural with a population of 232. one million million million in 2010, and the largest economy in Southeast Asia. In 2011, naked as a jaybird Zealands solid food and potable exports naturalled US$468. 3 million, devising Indonesia New Zealands 11th largest export destination. i In November 2011, Indonesia provided formal notification of the completion of its internal ratification procedures to enable the ASEAN Australia New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012, AANZFTA will surface up considerable opportunities for New Zealand businesses. The agreement will allow duty / tariff free access to everyplace 90 percentage of New Zealand goods and services by 2015. i 1. 1 Market Overview In 2010 and 2011, dairy farm and meat products comprised over 76 percent of New Zealands food and beverage exports to Ind onesia (2010 US$363 million 2011 US$381 million). In 2010, Indonesias dairy and meat securities industry was worth an foreshadowd US$2 billion. The majority of the population in Indonesia, approximately 85 percent, are Muslim and all slaughtered food and meat (excluding pork) must have halal certification. iii 3/ Exporter put across Indonesia Food and Beverage February 2012 1. 1. Market by product category Packaged food In 2010, Indonesias packaged food market was encouraged at US$19. 1 billion. The sale of impulse and indulgence products (i. e. chocolates) grew due to increasing affluence. Nutrition and staples (i. e. rice) grew by 31 percent in 2010. Canned / preserved food had a high growth rate of 20 percent in 2010. Indonesia gross revenue of Packaged Food by Category Value 2005-2010 in million USD 2007 Packaged Food Total Nutrition/staples (i. e. rice) Dried refined Food (i. e. dessert mixes, instant soup) Impulse and Indulgence Products (i. e. hocolate coated biscuit s) Bakery Dairy Noodles impair Food Confectionery Meal Solutions (i. e. tomato pastes) Sweet and Savoury Snacks Oils and Fats Sauces, Dressings and Condiments Frozen Processed Food Ice Cream Canned/Preserved Food Chilled Processed Food Spreads Meal Replacement (i. e. breakfast bars) Pasta Ready Meals (i. e. instant pasta) Snack Bars Soup 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 14,817 ,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 stemma Euromonitor International (NB IDR/USD currency 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4) 4/ Exporter scat Indonesia Food and Beverage February 2012 Fresh food In 2010, the fresh food market in Indonesi a had a total volume of 48. 1 million tonnes, making Indonesia the fifth part largest fresh food market in the world. During the period 20052010, use up of fresh food increased by 13 percent. v Indonesia Fresh food market in Indonesia in million tonnes Starchy Roots Fruits Vegetables search and Seafood Meat Sugar and Sweeteners Eggs Nuts Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 Source Euromonitor International (NB 2011 forecasts) Wineiv In 2011, the Indonesian drink market was worth approximately US$32 million (RP 275. 4 billion) and sell sales totalled 3. million litres. Wine accounted for only 3 percent of total alcohol sales. Beer is considerably more popular as an alcoholic beverage. During the period 2008-2010, drink volume sales dec lined by 6 percent. While prices increased, the expect from Indonesian consumers with high disposable incomes and expatriates remained and the number of wine enthusiasts in Indonesia grew. The growth was influenced by western culture and wine events such as wine tasting, wine dinners and classes. The wine market showed an increase in sales by value of 61 percent during the period 2008-2010. Indonesia Wine Sales Off-trade Value in million USD Off-trade sight in million litres 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 Source Euromonitor International (NB IDR/USD currency 2006 9159. 3, 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4, 2011 8696. 1) 1. 1. 2 Market by distri furtherion channel push-d aver list grocery retail In 2011, traditional retailers, comprising small independent stores and open air markets, accounted for an estimated 77 percent of the total retail sales. vii 5/ Exporter range Indonesia Food and Beverage February 2012In the organised retail sector, Hypermarkets had the largest market share in 2010, with US$13. 6 billion in sales, followed by supermarkets (US$11 billion) and convenience stores / mini-markets (US$5 billion). During the period 2005-2010, supermarket sales increased by 112 percent, followed by hypermarkets (109 percent) and convenience stores / mini-markets (105 percent). big money Grocery Retail Sector Estimated Number of Outlets 2005 Total Convenience memory boards / Mini-Markets Supermarkets Hypermarkets Source Business Monitor International 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798 009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 Market Drivers The following are viewed as key drivers for the food and beverage market in Indonesia ? The food and beverage market in Indonesia grew in 2010, recovering from the worldwide recession. Purchasing power of center and upper income consumers revived wit h an increase of disposable income. Political and economic conditions stabilised and the number of modern retail outlets and food service retailers grew. vi Consumers are encompass the health conscious trend seen throughout the world, as a result of exposure to health education through the media. i To meet the increasing demand of educated and health conscious consumers, the Indonesian government has taken on initiatives such as the Merauke Integrated Food and Energy Estate project. Through this US$5 billion project, the government expects to produce almost 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million tonnes of sugar, 937,000 tonnes of palm oil,167,000 tonnes of soy beans and grazing land for 64,000 cattle. vii In April 2010, measureation on wine increased significantly resulting in an increase in wine prices.Approximately 45 percent of the cost paying by consumers is tax, including sales tax (VAT), excise and import tax. v While traditional markets still acco unt for the majority of retail sales, they face greater mash on market share as modern retail becomes more popular. While the government tried to discourage the rapid spread of modern retail, it wasnt successful in enforcing its legislative regulations and modern retailers increased in numbers by using fake permits in some cases. iii ? ? ? ? 6/ Exporter Guide Indonesia Food and Beverage February 2012 1. 3 Market PotentialThe overall food consumption is forecast to grow by a compound annual growth rate (CAGR) of 9. 1 percent to 2015. vii Modern retail, such as hypermarkets are projected to increase in numbers as urban centres expand and demand increases for convenience and added-value products (i. e. rice and noodle ready-meals). However, most consumers in Indonesia remain price sensitive and private label will be a popular option as it is perceived as good value rather than cheap. vii The sale of alcoholic beverages is expected to decline with a CAGR of 2. 3 percent during 2010 -2015. However, wine is forecast to grow with a CAGR of 1. percent during 20102015 as wine is perceived to be a healthier option than other alcoholic beverages such as beer. v Indonesia has a massive youth population of around 40. 9 million, aged between 15 and 24. This age group tends to be more westernised compared to the elder population and is projected to drive demand for mass market products such as confectionary goods. vii There are opportunities for products targeted to improve the condition of specific health problems. These products include calcium fortified milk to prevent osteoporosis, dairy milk for nursing mothers, baby food and products for weight and cholesterol reduction. i 1. 4 Import Trendsvii In 2010, Indonesia imported an estimated US$8. 1 billion, a growth of 25 percent from 2009. Indonesia is relatively resilient to global trade volatility but reliant on dairy and poultry imports to meet demand. Indonesia Food and Beverage Trade in million USD 2009 Exports Im ports Balance 18,756 6,476 12,280 2010e 24,765 8,120 16,645 2011f 30,406 9,573 20,833 2012f 36,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,034 18,448 43,585 Source Business Monitor International (NB 2010 estimate 2011-2015 forecasts) / Exporter Guide Indonesia Food and Beverage February 2012 1. 5 Key Players in the Marketvii Food and beverages Nestle Indonesia had the highest market share with sales of US$23. 2 billion in Indonesia and Papua New Guinea. Nestle has a market leading position in the dairy sector and in its instant noodle category, operates a 50-50 joint adventure with Indofood Sukses Makmur. One of Indonesias key players in alcoholic beverages is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010.Indonesia Key Players in the food and beverage market Company Nestle Indonesia Indofood Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk Sari Husada PT Malindo Feedmill Tbk PT S iantar Top Tiga Pilar Sejahtera Food Sub-sector confectionery and dairy miscellaneous food dairy and tea meat and Fish confectionery formula and baby food miscellaneous food Snack food Snack food and instant noodles Sales (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 Yearending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No. f employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year Established 1971 1990 1933 1972 1977 1954 na 1970 na Source Company Investor Relations, BMI (NB e = estimate, na = not available, **Includes Papua New Guinea) Mass Grocery Retail Hero Supermarket Tbk had the largest sales within the mass grocery retail sector with US$8. 97 billion in 2010. Hero has a broad escape of store formats and offers lower value products while Carrefour, the biggest foreign retailer in Indonesia, dominates the upper end of the market. 8/Exporter Guide Indonesia Food and Beverage February 2012 Key Players in Indonesias Mass Grocery Retail Sec tor, 2011 Parent Company PT Hero Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra Prima Tbk Country of ascendant Indonesia / Hong Kong Sales, US$ mn 8,971 Financial year 2010 Brand Hero Giant StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart Foodmart Hypermart Cut Price PT Carrefour Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indomaret Prismatama PT Lion Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands IndonesiaIndonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 Carrefour Makro Ramayana Indomaret Super Indo Alfa Alfa Grosir Gelael Format Supermarket Hypermarket Convenience Store Supermarket Convenience Store Supermarket Hypermarket Discount Store Hypermarket Supermarket Cash & Carry Supermarket Convenience Store Supermarket Supermarket Supermarket Supermarket No of outlets 120 38 125 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11Source Company Investor Relatio ns, BMI (NB e = estimate,*Based on Delhaize Group Rest of World Sales,** South Koreas Lotte acquired Makro in October 2008,***Based on CarrefoursIndonesia sales. ?Includes franchised, independent stores) 1. 6 Regulatory Information provided in this section is for reference only. When negotiating supply contracts and before beginning actual export, companies are advised to consult closely with their importer or distributor. Duties and tariffs Under AANZFTA at that place will be tariff free access to more than 90 percent of New Zealand goods by 2015, and the majority of these are food and beverage products. / Exporter Guide Indonesia Food and Beverage February 2012 Alcoholic beverages in Indonesia including wine are strictly regulated due to the Muslim Law. Wines are subject to 10 percent value added tax (VAT), import tax of 150 percent and income tax of 25 percent. Category A B C Classification Alcoholic beverage with 1-5 percent ethanol content Alcoholic beverage with 5-20 perce nt ethanol content Alcoholic beverage with 20-55 percent ethanol content Import duty USD 1. 57 / litre IDR 14,000 / litre USD 6. 18 / litre IDR 55,000 / litre USD 14. 0 / litre IDR 125,000 / litre Excise Tax USD 1. 25 / litre IDR 11,000 / litre USD 4. 5 / litre IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For more information, visit the Directorate General of Customs & Excise at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and enrolment requirements introductory to importation of food, companies must follow a registration process which involves a fee of Rp 150,000-3,000,000 (approximately NZ$17-345). The documents needed to register include ? ? ? ? ? earn that guarantees safety, quality, nutrition and labelling an authorisation letter from the manufacturer health certificate or certificate of free sale forced by authorised deputy from country of origin an audit report of distribution facilities from NADFC (National say-so of doses an d Food tell) provincial office. copy of registration approval letter from the NZ companys importer For more information on licensing and registration, visit National Agency of Drug and Food Control at www. pom. go. id Labelling requirements All imported food and beverages need to be labelled in Indonesian language and must take over ? ? ? brand name name of product (type of food) list of ingredients net weight or net content or drained weight (if applicable) 10/ Exporter Guide Indonesia Food and Beverage February 2012 ? ? ? name and address of parties that produce or import the products into Indonesia registration number date, month and year of minimum durability For more information on labelling, visit the National Agency of Drug and Food Control at www. pom. go. id. Quotas New Zealand wine exports are subject to Indonesias import quotas. The Indonesian government increased the import quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008.The number of cases of win e imported in 2008 and 2009 were 77,485 and 191,953 cases respectively. Error Bookmark not defined. Indonesia has also of late imposed beef quotas which are being reviewed regularly. Halal Halal certification in Indonesia is required for all food derived from animal products, and recommended for companies whose products are targeting the mass retail market. Exporters are advised to check this closely with their importers or distributors in Indonesia. The Federation of Islamic Associations of New Zealand (FIANZ) is recognised by the Indonesian Ulama Council (MUI) for certifying products in New Zealand.They can be contacted at emailprotected co. nz. For more information on the overseas market access requirements (including halal requirements), visit the New Zealand Food Safety consent at www. foodsafety. govt. nz For more information on halal, visit the MUI at www. halalmui. org 1. 7 Sustainabilityviii The Indonesian Government encourages companies to use sustainable packaging and r ecyclable materials through tax incentives and an awards system. The government plans to boost the environmentally friendly packaging through Industrial Regulations in Indonesia (RUU Perindustrian).Alternatives to plastic packaging such as vegetable material or bio-plastic packaging have been welcomed by the market. Bio-plastic is made from biotic materials (i. e. corn, cassava or micro-biota) and the material is easier to decompose. A national water company, PT Aqua Golden Mississippi, is currently developing a water bottle from vegetable material. The Indonesian Nanotechnology Society is researching a thinner plastic bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter Guide Indonesia Food and Beverage February 2012 2 MARKET ENTRY AND DEVELOPMENT 2. Market Entry Strategies Indonesia is a price sensitive market, but with the growth of the new generation of essence and high income consumers, the quality of products is of greater importance. Branded and high quality food and beverage products are in demand. The middle high income segment is paying more attention to healthy products as the new generation becomes more health conscious. Indonesian consumers prefer internationally k straight offn brands and imported products, particularly for their children. In 2010, the government approved a number of import licences for alcoholic beverages.There were previously only 2 companies with import licences but now more than 20 companies have secured a licence. To acquire an import licence, a company needs to have at least 20 brands in its portfolio. It is recommended that New Zealand food and beverage products focus on Jakarta (with a population of 9. 6 million), Surabaya (4 million) and Bali (4 million). Jakarta and Surabaya are big markets in their own right but are also distribution hubs to the east and western parts of Indonesia. Bali is a popular tourism destination and there is a demand for quality products from hotels and eating houses. . 2 Points o f Differentiation New Zealand is known in Indonesia as a producer of fresh, clean, high quality and healthy products. However, the market holds little knowledge about the range of products New Zealand sells. New Zealand companies need to continuously promote the overall New Zealand image for the benefit of their products. 2. 3 Long Term Strategic Issues for Exporters to Consider latterly a number of new regulations were introduced, which are aimed at protecting local producers of horticultural, agricultural and dairy products.Political issues and corruption are still a major issue in doing business in Indonesia. All imported food and beverage products must be registered by Indonesias National Agency for Food and Drugs Control (BPOM). New Zealand food and beverage exporters are advised to check with their Indonesian customers or partners what the exact process is. The specified time limit for BPOM to issue registration is 45 working days, but in the past it has taken 6-12 months. 12 / Exporter Guide Indonesia Food and Beverage February 2012 2. 4 Distribution ChannelsThe best market acumen strategy is to appoint a local importer who has an established network across Indonesia. This will enable New Zealand businesses to access the retail market and also the HORECA (hotel, eatery and catering) markets. Importers will undertake the product registration on behalf of New Zealand companies. New Zealand companies must provide the necessary documentation including a letter of appointment for the Indonesian importer. 2. 5 Pricing New Zealand products face stiff competition from other imported products, particularly products from Asian countries.With the right pricing and product positioning strategies, Indonesian consumers are willing to pay for premium products. Mark-ups for imported products will include ? ? ? import agent fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter Guide Indonesia Food and Beverage February 2012 2 MARKET RESOURCES AND CONTACTS ASSOCIATIONS /ORGANISATION ASEAN New Zealand Combined Business Council Halal Indonesia The Federation of Islamic Associations of New Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National Agency of Drug and Food Control www. om. go. id ASEAN Australia New Zealand Free Trade Agreement Guide Ministry of Health Republic of Indonesia Directorate General of Customs & Excise TRADE EVENTS InterFood Indonesia Fish and Seafood Indonesia Agri Indo Jakarta Fashion & Food Festival OTHER NZTE PUBLICATIONS Indonesia Country Brief Wine Market in Southeast Asia Food and beverage in the hotel, restaurant and institutions market in Southeast Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacukai. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo. com www. jfff. info WEBLINK www. nzte. ovt. nz www. nzte. govt. nz /www. nzte. govt. nz Disclaimer This publication is provided t o you as a free service and is intended to flag to you market opportunities and possibilities. workout of and reliance on the information/products/technology/concepts discussed in this publication, and the suitability of these for your business is entirely at your own risk. You are advised to carry out your own independent assessment of this opportunity. The information in this publication is general it was prepared by New Zealand Trade and Enterprise (NZTE) from publicly available and/or subscription database sources.NZTE its officers, employees and agents stick out no liability for any errors or omissions or any opinion/s expressed, and no responsibility is accepted with respect to the standing of any soused/s, company/ies or individual/s mentioned. New Zealand Trade and Enterprise is not responsible for any adverse consequences arising out of such use. You release New Zealand Trade and Enterprise from all claims arising from this publication. New Zealand Trade and Enterprise r eserves the right to reuse any general market information contained in its reports. i ii iii iv v vi vii viii Euromonitor International, 26 August 2011.Indonesia Country Profile APNZ, 15 November 2011. Indonesia to join regional FTA. The New Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 August 2011. Consumer Food Service in Indonesia. Euromonitor International, 2011. Market sizes, Indonesia Euromonitor International, February 2011. Alcoholic Drinks Indonesia Euromonitor International, November 2010. Packaged food Indonesia Business Monitor International, August 2011. Indonesia Food & Drink explanation Q4 2011. Euromonitor International, April 2011. Packaging Indonesia 14/ Exporter Guide Indonesia Food and Beverage February 2012