Subway Sandwich, Business Marketing

thermionic tube machinate Phase 1: Identifying ProblemSubway is a franchise prepare store that has been established in the commercialise since 1965. They redeem been famous for their classic prepare combinations and alike their customization of sandwiches that meets guest?s proper(postnominal) needs. Currently Subway is the largest Sandwich franchise in the human race and has a total of 30,272 Stores in 87 countries around the world. Thailand is 1 of the countries that hold a Subway Sandwich franchise license. In Thailand, there are veritablely 23 Subway stores placed in the major large metropolitans and touring car areas, which include Bangkok, Pattaya, Phuket, Chiang Mai, Samui, and Krabi. here is a chart showing the current numbers of Subway available in different areas of Thailand:Thailand ( 2008 )Numbers of StoresBangkok9Chiang Mai1Phuket5Pattaya5Hua Hin1Samui1Krabi1Total23 StoresSource: www.subway.comSubway bespeaks consumers ranging from 18 ? 45 historic per iod old, where business workers are their chief(prenominal) consumers. Subway has been targeting mostly foreigners when it was lead uped in 2003. Where they targeted for 80% foreigners and 20% local consumers. This is because when it was first start, only foreigners acknowledge about the target Subway. Subway aims to turn this around where they would equivalent to target 80% local consumers and 20% foreigners by the category 2010. Moreover, they also target to open 140 stores throughout Thailand to step-up its exposure and thingamajig for their local consumers. Currently, it cost approximately $72,000 USD (2,592,000 Baht) - $192,000 USD (6,912,000 Baht) to start up a Subway Franchise, where Subway franchise is also unaffectionate into 3 types; overthrow Cost, result Cost, and high Cost. Lower Cost is considered to have fewer leaseholds, fewer seats, and fewer equipments, where for Moderate & Higher cost franchise are the ones that requires lengthened interiors, exte nsive place?s, and extensive equipments. (w! ww.world.subway.com). In Thailand, Subway sandwich shop is separated to two... If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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