Recent trends in Marketing Essay

Inauguration by a Celebrity In this, the eminence becomes a brand ambassador of the hospitality unit and thus it leads to creating an regard of the eatery. The inauguration leads to an indirect reportment in the newspapers informing people that the eating house has been inaugurated by this celebrity. For congressman Food Star eating house in Bandra-Khar battleground inaugurated by Actor Sal divine serviceman Khan helped the eatery in marketing its render. devise Man This purpose is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the eating places image tries to attract and market the restaurant to the people who pass by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct marketing do by the restaurant directly to individuals without the help of any electronic or non-living medium. For exercising McDonalds uses this concept of Sand wich manAdvertisement in Magazines and Newspaper Often restaurateurs and hoteliers probe to invite different nutriment critics so that they can write earnest re fits in about the restaurant and hotelier. In this the restaurant or hotel is marketed victimisation a print medium and thus astonishs a good measurement of audience who might become a potential guest of the restaurant. For practice session Magazine like Good Food and Sunday Times. announce via address Customers are often given feedback forms after they are done with the meal. In which they feed in their mobile nos and alike new(prenominal) details. In this process, the restaurant will store the details of the customer in a sealed database and will try market the restaurants assorted discounts or food items through the medium of SMS to the customer. This is basically a form of retaining the customer.For utilization Rajdhani restaurant In-Store Media In-store media the restaurant uses television or radio with in the restaurant and tries to re-capture the interest of the customer to order more food. The in-store media informs sometimes about the fare of the restaurant and or it just sustainments playing the Television advertisement of the restaurant. For example McDonalds in certain malls of foreign countries Outdoor Advertising In alfresco advertising, the restaurant tries to attract people by just placing an information get along about certain discount or certain buffet in the restaurant.For example Every Saturday, Krishna Chhaya Restaurant in Khar has buffet service for Lunch. Online Restaurant Info Guides Various sites like zomato.com, mouthshut.com and burrp.com are sites where people can get all the information of the restaurant and besides of the reviews of the customers who have visited that restaurant. This online restaurant incline is one of the most popular techniques in marketing of restaurant. Food fete In food festival, the restaurant will come up with a certain ki nd of beginning for a certain period of days. This theme includes the restaurant staff wearing clothes according to the theme and also the food being prepared based on that theme. For example barbeque Nation came up with African Food Festival in whitethorn 2012 Restaurant/ Hotel Website Now-a-days, all kind of restaurant and hotels have come with their declare websites. These websites include the various products, services, locations etc. The customers can even order food through these websites which gets home delivered. This is a popular technique used in advertising wherein the restaurant by itself advertises providing its information. For example www.mcdelivery.com, www.kfc.com.Tele bid and E-mail merchandise Restaurateurs create a database of all their past customers and also the potential customers and they keep on trying to attract them back to the restaurant through phone communication or e-mailing them. They call or email them and inform them of the various new products o r discounts available. For example e-mails of discounts on large pizza orders from dominos. guerilla Marketing Guerrilla marketing is an advertising strategy that focuses on affordable unconventional marketing tactics that yield maximum results. The original bourne was coined by Jay Conrad Levinson in his 1984 book Guerrilla Advertising. This alternative advertising style relies heavily on unconventional marketing strategy, high brawn and imagination. Guerrilla Marketing is about making customers surprise and create a buzz among them. Take- away Menu Often when food is home-delivered, the parcel also includes the take-away computer menu. This take-away menu is a kind of marketing done by the restaurant to advertise itself with recent changes in done to the menu. For example The pizza box of dominoes also has a take-away menu stuck on it. Movie Theatre Advertising In this, restaurant tries to advertise itself in local theatres to attract the potential local customer.For example the Lakara restaurant of Punjab sweets in Bandra West is advertised in the local multiplex named enjoyment Galaxy. Transit advertising In this, the vehicles delivering food are painted with certain logo and touching info of the restaurant, so that people can view and save the contact info of the restaurant and thus order from them. This is a form of indirect advertising. For example Pizza Hut bikes have the contact no painted on the back container of the bike. verifier Cards Coupon cards and vouchers are given through various ways to customer and thus to utilize these coupons the customer will come to the restaurant. This technique is applicable to new customers as well as old customers. Popular abstain food joints use this technique every now and then. For example Smokin Joes pizza often has menu cards filled with coupons.Television Advertising In this form of advertising, restaurant and hoteliers can market their products and services to a large amount of people and thus help in creating sensation about the brand. For example Dominoes 30 minutes or slight advertisement is advertised on television. Sponsoring Social Events This technique of marketing a restaurant is used when it has opened up in a local area and trying to create awareness about itself. For example Krishna Chhaya Restaurant in Khar West sponsors the college festival Utkaarsh of Khar Education society college of Commerce and Economics. disregard on Large Orders This attracts customers who would like large orders or prefer supply service. For example Biryani being sold in kgs.Word of Mouth packaging This is a form of indirect publicity whereby the restaurant provides good service to the customer and also expects that the customer might pass on a good word about the restaurant in the market. Restaurant and hotels try to maintain a database whereby they take information from customer through disbelief that Will they be coming back to the restaurant?Will they recommend the restaura nt to their friends or family? Asking new customers, from where to got to know about the restaurant? (with options of friends, family, newspaper etc.)WEBLIOGRAPHYhttp//www.restoconnection.com/guerrilla-marketing-put-to-good-use-by-restaurants www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/ http//www.creativeguerrillamarketing.com/guerrilla-marketing/creative-uses-of-stickers-in-advertising/ http//smallbusiness.chron.com/effective-marketing-plan-hotel-restaurant-industry-43767.html http//www.buuteeq.com/hotel-marketing-planwww.mcdonalds.comwww.wikipedia.comwww.foodnetwork.com/magazine.htmlwww.zomato.comwww.mouthshut.comwww.burrp.comwww.pizzahut.com