Fashion Buying and Merchandising Essay Example | Topics and Well Written Essays - 2000 words

Fashion Buying and Merchandising - Essay Example The paper "Fashion Buying and Merchandising" discovers the Merchandising and the process of the Fashion Buying. In the fashion industry the fashion retail buyers play an important role. There are many important factors like supplier’s selection and product decision. The most important fact to be noticed is the shift of the retailers from the purely operational background to more strategic background. According to Douglas (2009) the merchandising is the fundamental factor for all of those commercial activities which have distribution attached with it. The fashion wears for the kids have become a new trend in the market. According to the Key Note Childrenswear market report (2009) the UK children’s wear market was valued at 5.29 billion pound in 2008. The primary responsibilities of the buying and merchandising team are identifying the vendor, evaluating the best vendor, negotiation, and placing the order. In the retail industry the fashion and merchandising go parallel. According to Packard et al (1983) the primary role of the buyer’s team is the proper selection of the merchandise to ensure the availability of the new stocks in the store. According to Jackson T, and Shaw D. (2006) the merchandising and the buying team should identify the main responsibilities to add some values to the shop and the main responsibilities are one: pre-selecting and editing product range, two: negotiating value for money price, three: breaking down bulk orders, four: holding stock, five: providing product support.