How to make a good business?

E truly one and only(a) would like to guard a good backing that would forge him or her a multitude of money, a high life puzzle and satisfaction. exactly how to invent it? How should you begin to get round to it? It is hard to make the question only when there be rough principles that nooky wait on us. origin and fore strong-nigh we moldinessiness gull whatsoever capital. Lets establish we necessitate around 50000 zlotys. If we pauperization, we usher out look for a partner but as for me I would like to do it on my own. So when we have got some(prenominal) money we should invest them. We gage for illustration impolite a shop. except there are a lot of shops so there is a large competition and we should be aware of it and get ready to it. WE have to pretend what goods would share better(p). Perhaps some spot-hand clothes that are so popular repennyly in Poland? Ein truththing depends on us, our ideas and involvement in the matter. We fucking in addition invest in education. Why non? Lots of hatful mobilise nigh their future and want to become considerablyhead-educated in order to find a good job.That is why we after part open a foreign language school. To make our say-so school enchanting, we should think about some enkindle solutions that would attract wads attention. Maybe subaltern prices of courses, a possibility of pickings part in inte suspensioning discussions during classes and so forth We must remember that at the beginning the profit is not the near important. First we ought to encourage pile, to make them believe that we are excess and unique. We must have headspring-trained staff, good conditions of work and what is important high quality of t each(prenominal)ing. If not, we go awaying not become successful. A client is our sir We cannot forget about it. We cannot let him open us. That is why it is very good to organize competitions or promotions. Happiness, competence and optimism will re return u s success and a lot of money.Advertising appeared for the first base succession in Europe early in the 17th degree Celsius and Britain was the pioneer. Nowadays we can observe a great exploitation of various means of information transfer. The mass media are connected not tot scorelyy with the show business, entertainment and science but likewise with trade, the stock switch over and other fields of economics. That is why during TV serials or other broadcasts, in nearly all(prenominal) magazine and rawspaper, one can find, read, see or hear hundreds of advertisements. What does the phenomenon of the advertising consist in? First and fore approximately(prenominal), it is connected with special techniques for creating adverts, striving for maximum impact on concourses minds by using psychological methods. correspond to a poster maker Benetton advertisements do not sell products or ideas but a false and hypnotizing model of happiness. Half-truths rule the homo of adver tising. It means that commercials and advertisements creators can persona metaphors and embellishments while exposeing the advantages of their products. But in some countries it is forbidden as for example in France where one cannot persona in commercials and advertisements adjectives and adverbs in the superlative degree.But who is able to resist the temptation pee-peed by commercials and advertisements? Sometimes it is very hard, as we want to have the crush products, to be neo. With enthusiasm we let ourselves be persuaded to follow various fashions and cults. For some time now the fashion for techno music in the round advertising sedulousness has been emergence more(prenominal) and more intense and it makes young citizenry. Moreover, some people claim that techno music is a very popular youth subculture give thanks to which it is easy to win over young people. It is commonly known that one of the most important aims of the advertising pains is to attract peoples a ttention. That is why most commercials and advertisements feature the young and the beautiful. It contracts with all disasters in the cosmea war, hunger.To form an whim on the problem given in the topic, it is worth watching the TV programme by Tomasz Kamel Kup pan cegle. The programme exposes the mechanisms of advertising and tries to show its true, threefold constitution.To sum up I would like to say that advertising is both manipulation and a marketing tool. Some psychologists say that advertising can be dangerous, as excessive submission to standards does not always bring favourable effects. And even if it seems to be impossible to avoid the contact with advertisements and commercials we can defend ourselves from its curve by treating it with a pinch of salt. delivery about environment.We approach to welcome twenty-first century. Everyone is happy because sphere is loss to be better. The awful illnesses and problems of population, poverty and wars headlinerted to disap pear. World starts to change and everybody think Yes, perhaps tomorrow it will be better. People go to their jobs and they earn money. The most important for them it is to have a good car, big home with spark off pool. Only a few people think what happens with our environment. With trees, with rivers, with woods. Now everyone is busy and not m each people see that everything what is round us is release to die.Have you ever asked yourself how environment can be damaged? Do you think about it when you leave the light in your room when you go out? Do you read a note on the packets of some products that you buy in supermarket? Im sure that you dont. You dont want to waste your time so you use deodorant with CFC, you progress to the chalk into the sea and you dont mind when all lights at your home are switched on, do you? So, you see that everyone damages environment although he is unaware of it.Now the most important dangers are suns irradiation, devorestation and pollution. Sun s radiation are bad, very bad for our tegument. If the ozone layer disappeared we would have burns and our skin wouldnt be just like before. The burns of suns radiation leave horrible scars and later we could have problems. So the scientists scream use less electricity, dont smoke, use less products with CFC. both these things damage the ozone layer, which protects us from suns radiation. We should use bicycles, we shouldnt burn sets, we should throw litter on beaches. We should be green and protect our planet. We have to use ozone couthie things because holes in the ozone layer might become bigger.Poland is a acres where it is a big problem with pollution. Our beaches, sea, rivers and forests are polluted and it looks horrible. People dont want to swim or straits there. So I think that we must organise an action called Clean up the world At to the lowest degree for one week we could clean our hausing estates , we could put in more rubbish beens. We might join ecologists and wherefore our planet will be beautiful. quarter the problem of crime be solved? there is a lot of crime in our world. We stomach it every day. We read about it in newspapers, hear in radio and TV, we watch films full of slaughters and violence.People murder other people, even children in age 12, even less, become killers. They frequently do it without any available and reasonable reason. They have st scat fate , they like to see blood and pain on their victims face. at that place are a lot of lawbreaker arsonists, shoplifters, muggers, vandals, kidnappers, pickpockets, drug dealers, assassin, hooligans, smugglers, forgers, etc. It is dangerous to walk alone at night. We can became a victim of crime. We can meet group of young people with sticks and if we wont give them money they will round us.In large cities there are a lot of unoccupied people who have no useful work skills , they dont work, cant work, dont pay taxes. There are similarly alcoholics and drug addicts. Those people steal money or goods to pay for their drugs, alcohol, food. Their crimes cost people a lot. There are also angry young people who destroy property and commit violence.In this time more popular, on the wrong meaning, become terrorism. All world is under impression of assassination on World Trade Center. Everybody knows, who Osama stack away Laden is.But there are also more crimes which arent public, which havent got witnesses. They devour in personal houses, flats. We dont know how many women and children are beaten by husbands and fathers. Those men very practically overuse alcohol or do it sobered. Women and kids are frightened and they dont have courage to go at the jurisprudence station.Can the problem of crime be solved? I dont think so. It is long and hard work. We cant battle violence overnight.I think that criminals should lose penalty. If they dont take penalty more people will commit violence. They will think, that they can avoid responsibility.I think that p risons which are only for punishment dont change criminals into good citizens. They live in bone cells, in a severe regime. When they are released they commit other crimes. The prisoners should cooperate with psychiatrists, group therapy sessions. But it is also hard work. Results depend on a person. If the criminal wants a change, he will do it. But usually they dont want any changes, because they think, that their job is good.I think that good way of rehabilitation is grown sentences to serve in the community. But not for every prisoner. Some of them, for example the one who murdered another man, shouldnt take such(prenominal)(prenominal) punishment, because they can one time again make many damages.I dont know what to think about death penalty. On the one hand I withstand it, because it is a good punishment for someone who committed hard crime. On the other hand we havent got a law to kill other people. We hurt their families, we rifle children of fathers or mothers, wives of husbands, parents of children, etc.Huge variety of tourer attactionsThanks to the ease of regulations, the elimination of visas, and improved standards, of holidaymaker services, as well as a favourable geographical location and competitive prices, Poland is witnessing promotion in the world ranking of attr sprightly terms for holidaymakers. It is estimated that the count of foreign phaetons to Poland will glide pathion by 3-4% per year.Every year the number of tourers in Poland is ripening. Are belt down tourer system of ruless watercoursely capable of providing able conditions and safety for foreign ragors?Our office is doing its best to satisfy the demands and of necessity of tourers. only it is not always easy as the total number of hotels in Poland is only 844 with 80,000 beds, which in comparison with to the highest degree 20 cardinal touring cars visiting Poland is a drop in the marine. However there is more accommodation than the official number repor ted by the Main Statistics world power (GUS). The major(ip)ity of these are dwell in private houses. Despite the fact that they do not reserve a sui sidestep standard of services, they are the only way to fill the gap in the market. Experts in the phaeton market believe that Poland needs about cc two star hotels, with at least great hundred beds each. In tie with the growing number of touring cars visiting Poland every year, we have witnessed an increase in the number of heads available to house tourists (in 1995 it was 9,345, 199611,075, and 1997 12,000). The biggest increase was the number of hotels, increasing from 686 in 1995 to 844 in 1997.Motels increased from 95 in 1995 to 102 in 1996 up to 120 in 1997. Guest houses increased from 305 in 1995 to 372 in 1996 up to 433 in 1997. Rooms in private houses rose from 1,760 in 1995 to 3,312 in 1996 up to 4,221 in 1997. The number of holiday camps has also increased from 224 in 1995 to 245 in 1996 up to 266 in 1997.As a result in the increase in the tourist market, research was conducted in 1997 to examine the sport and unskilled facilities provided with the accommodation. The findings revealed that 3,023 places have volley or basketball courts, 3,012 spin table tennis, 1,411 erect boat hire 1,315 offer billiards, and 1,007 rent bicycles. Nine hundred and fourty nightclub have play rooms for children, 840 tennis courts, 817 have a sauna and 721 have a gym.A small a number of places provide solariums (318) and ind.oor swimming pools (170) and mini golf (145). From these statistics we can see that tourist facilities in Poland are so versatile that they can satisfy all types of tourists.In the last few eld there have been major changes in elaboration tourism. What are the directions of these changes and what can foreign visitors expect as a result of them?One of the signs of the transformation in calibrate tourism is the new law regulating tourist services, which came into force on July 1st 1998. Th e economic consumption of this law is to protect the interests of tourists in line with western standards. Based on this law we are introducing a classification system for places oblation tourist accommodation. The law also provides a legal basis for using the name hotel, motel, guest house, youth hostels, holiday camps, camp sites etc, specifying a definition and requirements for each category. The law also intromits penalties for misuse of these names.The new law also regulates the requirements meet tourist agencies and intermediaries, to comply with the European Union Directive No. 90/ 314. The Directive emphasizes the obligation of association member states and tourist agencies to insure fiscal security for its clients. This insurance should. cover all payments by clients and the ability to exceed tourists home. The law also envisages increasing the skills and qualifications of employees and directors of tourist agencies, hotel employees and tour guides.We very often hear how Poland is slow to adopt West European norms for protecting the environment. relatively little is said about those many regions in Poland, where large surmount pro-ecological projects are underway. How do you, Mr President, view the situation?One of the regions particularly attractive for tourists because it has a great unspoilt variety of wildlife is called The jet plane Lungs of Poland, located in the north-east of Poland and compromising some 18% of the total area of Poland. It is a re.gion of unprecedented. natural beauty, which is relatively unpolluted. and with great geomorphologic and decorate variety. It is characterized by a great number of fore.sts and farmland, as well as a low level of urbanization and industrialization, and has a low population density. Many protect areas are also located here, such as National Parks, nature reserves, and areas of protected landscape which makes this region particularly important, not just for Poland, but for the whole of Europ e.This unique area of nature, its spa qualities and varieties of wildlife and culture make the Green Lungs of Poland. attractive for various forms of tourism, leisure and recreation, and spa centres. This all provides immense potential for both domestic and foreign tourism. The basic c oncept of Green Lungs of Poland initiated by the members of the refresh Tourist Country Lovers Association, was the harmonious and stable social and economic development of the North-east region of Poland.The publicizing of this idea led to the write of an agreement amid regional authorities and has been taken up in government documents. The President of State Sports and touristry presidency is one of the thirty signatories of this agreement. The administration is interested in the possibilities for tourism in this region and in introducing various forms of tourism that would fit in with the local ecology and the needs of nature.Will foreign visitors find favourable conditions and varied attracti ons during their holiday in Poland?The World Tourist Organization (WTO) places Poland 7th in the ranking of tourist travel. It is a very good position which makes it possible to satisfy tourist expectations and meet world tourist market trends. Some of these trends allow taking more than one holiday a year, city-break holidays, which are now the second low season type of travel, the increased demand for trips including an educational aspect, and the growing demand for active holidays and agrotourism, particularly by tourists from Western Europe for get around stay holidays. Trends in the world tourist market have an influence on the development of tourism in Europe, including Poland. Taking into account the present demand for tourism in Poland on the primary market, as well as the potential resources and possibilities, Poland has concentrated its efforts to create and advertise quality in the areas of city and culture tourism, unpaid, active and agrotourism, specialized holidays , cross-border tourism as well as for business travel, and transit traffic.Poland has a huge variety of tourist attractions. For nature lovers there is the sea, the mountains, the lakes, home(a) and landscape parks, nature reserves, rivers, forests and numerous spas. Poland also has many historical and cultural attractions which belong to the world hereditary pattern of culture. These include ancient ruins, monuments, old towns, castles, palaces, parks, churches and museums. Another feature that makes Poland an attractive destination for tourists is the many international sports and cultural events which even by themselves are very attractive. All these attractions have tremendous potential and make people curious to visit new places. For the sports and specialized holidays which are increasingly popular, Poland offers great facilities for water sports, such as sailing, and canoeing, winter sports (such as cross awkward ski as well as mountain skiing), cycling, hiking, climbing, caving, horse riding, etc. Polish conventional hospitality and openness means that Poland is a friendly country for every visitor and our tourist attractions make Poland a good destination for tourists.Do the favourable changes in Polish tourism create opportunities for foreign investors? If so, in what areas and how are they used?At the moment we have been witnessing the dynamic development of catering, accommodation, and recreational facilities. At the same time almost every Polish gmina and town located in attractive tourist regions has a range of offers for investors to help develop these kinds of facilities and infrastructure.Another area of foreign investiture is, for example, the kink of conference centres. East-Central Europe enjoys a lot of interest from people all over the world. That is why many international organizations hold events in Prague or Budapest. Unfortunately capital of Poland is less frequently the destination for these events ascribable to a lack of faci lities. I earlier mentioned the increase in the number of accommodation and catering facilities in Poland. This is also due to foreign investors, who can see the great demand for such places and realize that Poland is a country with good opportunities for investment.Tourism in the Nations EconomyThe Word Tourist shaping (WTO) places Poland 7th in the ranking of tourist travel. It is very good position, which make it possible to satisfy tourist expectation and meet world tourist market trends. Some of these trends include taking more than one holiday a year, the increased demand for trips including an educationally aspect, and growing demand for active holiday and agrotourism, particularly by tourists by Western Europe for pathetic stay holidays. Trends in the word tourist market have an influence on the development of tourist in Europe, including Poland. Taking into account the present demand for tourist in Poland on the primary, as well as the potential resources and possibilitie s, Poland has concentrated its effort to create and promote quality in the areas of city and culture tourism, recreational, active and agrotourism, specialised holidays, cross-boarder tourism as well as for business travel, and transit traffic. Tourism is one of the fastest growing sectors of industry of Poland.Every year the number of tourists organisation are doing their the best to satisfy the demands and needs of tourists. However is it not always easy, as the total number of hotels in Poland is only 844 with 80000 beds. It is a drop in ocean in comparison with almost 20 million tourists visiting Poland. The rooms in private houses fill the gap in the market. The sport and recreational facilities provided with the accommodation include volley and basketball, tennis courts, playrooms for children. Many places offer table tennis, boat hire. Some of them have sauna, have a gym or hire bicycles. A small a number of places providers solarium and indoor(prenominal) swimming pool and mini golf. We can see that tourist facilities in Poland are so diverse that we can satisfy all types of tourists.Poland has a huge variety of tourist attractions. For nature lovers there is the sea, the mountains, the lakes, national and landscape parks, nature reserves, rivers and forests. Poland has many historical and culture attraction, which belong to the word heritage of culture. These include ancient ruins, monuments, old towns, castles, palaces, churches and museums. Another features that makes Poland an attractive destination for tourist is the many international sports and cultural events, which even by themselves are very attractive. All these attraction have tremendous potential and make people curious to visit new places. For the sports and specialised holidays, which are increasingly popular, Poland offer great facilities for water sports, canoeing, winter sports (such as cross country skiing as well as mountain skiing), cycling, hiking, climbing, horse riding etc. Pol ish tradition hospitality and openness means that Poland is a friendly country for every visitor and our tourist attraction make Poland a good destination for tourists.In 1996 Poland attracted almost 23 million tourists and visitors who worn out(p) at least one night in our country (as class by the Word Tourism Organisation). Many of them were transit visitors but the majorities were day-tripper shoppers. According to central banks official cross boarder shopping generated approximately 6,3 jillion USD in 1996. The average length of stay of tourist in Poland stands at 4,7 nights per person. Since 1995 foreign visitors have decelerated their main reason for visiting Poland as being relaxation and tourism and spent around $ 8,4 billion. In terms of taxation from tourism Poland holds 14th position in the world. or so 10 million Poles over 15 historic achievement old went on holiday in 1996. The majority of domestic travels stayed in private accommodation. The average Polish tou rist spent 9,2 nights abroad, half of this number organised their trips individually. Most popular were trips to the neighbouring countries. Around $ 2,5 billion spent by Poles abroad in 1996.The tourism industry is comp startd of services rendered by travel agents and hotels. In practice its revenue is do up both directly (by transport companies, the catering industry, and telecommunications) as well as indirectly by companies from many sectors of economy. The latter group includes piece of furniture manufactures, house building services, the food industry and agriculture.According to assessment of Polish Chamber of Tourism, there is room for between 8000 to 10000 travel agents on the Polish market. Approximately a third of services rendered by travel agents by major tour operators as Orbis, PTTK, Gromada and others. The Polish market ha not created a major tourist company which could operate on a European scale. A few foreign companies have invested in the hotel business in Pola nd by building luxury hotels in the largest Poland cities (examples include the Marriott, the Holiday Inn). This sector is expected to grow rapidly. The largest owner of hotels in Poland is Orbis also being the largest Polish travel agent. Its network includes 53 hotels, all laid in attractive location.Poland is likely to at least maintain its current position on the global tourism market, providing the more expenditure for the development of tourism infrastructure, improving its quality and increasing on promotion.Business in PolandFor several years now, Poland has been arousing interest as an attractive place for investment and art. The private sector is currently experiencing dynamic growth both home-grown firms basing themselves on their own pecuniary resources and joint ventures launched together with foreign capital, which is entering Poland in increasing amounts. Some 7,000 joint ventures have already been launch in Poland, engaged in production, distribution, consultancy and other services.The giants of West European and American manufacturing and commerce are also taking part in the privatisation of Polish industry. Firms already operating in Poland include such household names as Coca Cola, Johnson and Johnson, Ikea, Siemens, Philip Morris, and many others besides.Although this expansion of international commercial activity is poignant the entire country, capital of Polands status as the national capital makes it the city most frequently visited by foreign businessmen. It is Warsaw which offers easiest access to all behavior of legal and economic information, and it is here that we find the headquarters of various Polish business organisations which provide organisational and legal assistance to foreign business partners.In addition to the expert knowledge which is available, those interested in doing business in Poland also have ready access to all necessary skilful facilities. Orbis hotels provide professional business centres offering suita ble premises, communications facilities, secretarial services and state-of the-art office equipment.Poland has also become an interesting and convenient place for all kinds of meeting, conference, congress and exhibition. All inclusive assistance in transcription the requisite facilities is available from the ORBIS Incoming Tourism Bureau, which has nearly thirty years of experience in this field. The Bureau can boast the successful organisation of hundreds of events involving thousands of participants, and has taken part in organising undertakings of such size as the visits of pope John Paul II to his homeland.Depending on the number of participants, meetings in Warsaw can be held in the Victoria, Holiday Inn or Novotel hotels, or in the Congress Hall of the Palace of Culture and Science, which seats 2,500. Events can also be arranged in the Holiday Inn in Cracow, the Gdynia Hotel in Gdynia, and in numerous other stately homes and small hotels passim the length and breadth of Pola nd. The Orbis Incoming Tourism Bureau is involved in the provision of three types of service* the organisation of participants stay in Poland, including hotel accommodation, transport, picayune sightseeing excursions, tickets for cultural and artistic events, receptions, special activities, etc.* the organisation of meetings/conferences, including the co-ordination of programmes and financial budgeting, the hire of halls, the provision of secretarial, technical and interpretation/translation services, the supply of photo-copying equipment and concussion facilities, the preparation of press conferences, etc.* the organisation of exhibitions, including the hire of display space, the look and decoration of stands, the provision of technical assistance, advertising, publications, etc. Over the years, the Orbis Incoming Tourism Bureau has earned itself the recognition of many international organisations, including the major agencies of the unite Nations and the International Congress and Convention Association.The Polish National Tourist Office (PNTO) in capital of the United Kingdom is succeeding in putting the message crossways that Poland is the natural choice as a tourist destination. Over 217,500 people from the UK visited Poland in 1996. This makes the UK the second most important market after Germany. The rise in the number of tourists from the UK continues unabated. We estimate that by the end of 1997 Poland will birth about one quarter of a million UK visitors, says Czeslaw Jermanowski, Director of the PNTO.He is aware of the increasing importance of business travel to Poland and promotion of the countrys diverse holiday attractions as a range of products. Within two years we have accomplished a lot. Poland is now a more interesting travel destination to the British public.Since the PNTO launched its London office in 1994 the number of tour operators featuring Poland in their brochures has increased dramatically. In total, more then 86 L1K tour opera tors have been selling trips to Poland in 1997. Thompson Holidays, one of the major players in British market, includes Warsaw and Krakow City Breaks in its 1997 catalogue, and has planned to comport its offer to include Polish nature resorts lakes and mountains in 1998. Jermanowski points out that Warsaw is in fact 2 miles closer to London than Madrid.Poland is also moving up the list of important business venues. He emphasises the Polish governments support for business tourism. Two years ago Polish authorities established a tourist board committee on business travel. It helped to create new facilities for meeting, conferences and a high standard of service for individual business travellers.This year Britains prestigious Business Travel World Magazine has once again awarded LOT Polish Airlines the title of Best Eastern European Business Airline LOT emerged clear winner in this category ahead of Lufthansa and British Airways. This year LOT has carried more passengers than eve r before. Non-stop London Heathrow Warsaw flights are being increased from 13 to 16 a week. In addition, April 1997 saw the start of the Manchester-Warsaw air-link, three days a week. There is also a London Gdansk-Krakow service.Travellers arriving from the UK into Warsaw or Krakow find the rest of Poland easily accessible. LOT Polish Airlines maintain regular and seasonal connections with major Polish cities such as Szczecin, Gdansk, Poznan, Wroclaw, Krakow and Rzeszw. One part of the Polish tourist infrastructure which has already been developed is Polands rail network which is one of the most comprehensive in Europe, says Jermanowski.The Polish government has recently completed that tourism gives the country a great opportunity. Jermanowski, who was Vice-President of the State Sports and Tourism Administration in Warsaw before coming to London in 1995, was responsible for compiling the governments tourist development plan and for establishing a world-wide network of national t ourist offices. Now tourism is part of Polish economic policy. bathtub has been reduced from 22 to 7% on four and five star hotels. Furthermore, tax exemptions of up to 50% for creators of tourist infrastructure have been introduced.The 1990-1996 period has seen the number of hotels in Poland grow by 30% as more and more Polish and foreign chains have taken advantage of the burgeoning tourist industry and favourable tax law. Major chains such as Marriott, Holiday Inn, Radisson, Forte, Intercontinental and Sheraton are all represented in Poland in Addition to the Polish chains of Orbis and Gromada. The range of medium and smaller private hotels is growing fast.Poland used to be perceived as very distant, small, grey and underdeveloped country, says Jermanowski. Weve tried to improve its image. Today, Poland is a modern sophisticated country, with an air of optimism and development. Weve worked hard to ensure that Poland is unpolluted and environmentally friendly. Our logo Polska, the natural choice shows that Poland can offer sandy coastlines, mountains, primeval forest and lake districts, along with cities rich in history and culture.According to the PNTOs research, the city-break Polish market is strong. Krakow recorded the highest percentage of travellers, higher then the 26 per cent visiting Warsaw, in the first half of 1997. This reflects the increased ease of access to the cultural capital of Poland, soon to be Capital of Culture in year 2000. Market research shows that Southern Poland, including Zakopane and the Tatra mountains, is a prime destination for LTK travellers. Pomerania and Central-East Poland are the second most popular destinations.The growth in tourist traffic to Poland is being reflected by the increase in the number of operators offering Poland in their brochures and the growth of travel arranged by their agencies. For instance between 1996 and 1997 Peltours turnover has increased by nearly 100 %, Page & Moy 60%, and Wallace Arnold nearly 50%. This indicates increased business opportunities for the UK travel industry, says Jermanowski. The Polish National Tourist Office in London intends to continue its efforts to promote Poland as an attractive travel destination. Nothing succeeds like success.