Sequential Analysis of Airline Industry in Nigeria

Many wonder ab tabu the influence of product /service circumscribe or features on business function. Why do people like certain airways and not some others? Some insist on KLM, while others elect emirates. Some choose virgin atlantic airways, while some others go for british airways. Yet many people contend that there ar no significant differences among well known skyways. The passengers survival of the fittest may be influenced by the quality of services offered or the attractive price package, or value for money programme.Frequency, the ticket price, in-flight services, punctuality, time schedule, seat comfort and other characteristics combine to project an image to the prospective passenger. Consequently, these features are input chemical element in a marketing programme. The aim of this study is to investigate the factors influencing plectrum and the extent to which customers are likely to exhibit loyalty in the impertinence of severe price competition. This study expl ores the change in airline passengers preferences in situations where service quality improves.This study is informed by the influx of orthogonal airlines into Nigeria and the attendant issue of how a prospective buyer takes a finding on which airline to fly. This investigation is conceived with the objective of measuring the operation on airlines the decision variable per passengers preferences. The aim is to ascertain how the effect of factors influencing the choice of airline significantly improves the marketing strategies employed by these airlines.This research problem is attemptn by utilizing an approach which involves a literature re consume to put key construct and a survey. The information gathered are because used in the development of a questionnaire. The key issues influencing the choice of airline are identified. In other to test the hypothesis, that value for money acts a s key decision variable, a survey of customers is conducted using a convenient sample of resp ondents who have been responsible for purchasing airline tickets for themselves to undertake international travel in the prior twelve months.Respondents rate the enormousness of a variety of issues relating to airlines choice. A factor analysis of these items is then carried out using a varimax rotation. Under the advance exploratory analysis, a multivariate analysis of variance is therefore undertaken to analyze the impact of some of these determine factors on likelihood to fly on an airline. The analysis shows that the two outmatch factors affecting passengers choice of airline are schedule of the time and base hit. The actor of seat comfort is ranked fourth by the supply number of passengers.The analysis of pasengers satisfaction tells us the quality of airline services that passengers actually received. The result shows that seat comfort is ranked distant behind the other eight factors, indicating that the service quality that passengers received is to a lower place averag e. Under the choice model, the sign of price is negative implying that the passengers prefer the airline with lower ticket to that with the higher ticket fare which is identical with prescript expectation.The sign of seat type is positive which indicate passengers actually view seat comfort as an important factor in their choice decision. The above findings show that this market segment currently lacks loyalty and is determined solely by price related features. It may therefore be necessary for airlines to undertake further investigation that allows them to develop strategies and packages that particularly design the need of this group.